👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.
The Best One Yet14 Apr 2025

👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

Louis Vuitton opened its 1st Texas factory 6 years ago… but we’ll explain why it’s failing (#FooeyVuitton).

Dubai Chocolate went viral 17 months ago… It shows why every biz needs a “Trend Team.”

Trump’s trade war focus is the “trade deficit”... But America’s economy is Brains & Brands.

Plus, tomorrow is tax day… But if you haven’t done yours yet, Pokemon can help.


$LVMUY $SHAK $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of


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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episoder(1680)

🫦 “Emotional staples” — L’Oreal’s lipstick effect. Tesla’s not-self-driving cars. Business Trip ROI. +Adult pregaming

🫦 “Emotional staples” — L’Oreal’s lipstick effect. Tesla’s not-self-driving cars. Business Trip ROI. +Adult pregaming

Lipstick is economic soup for the stressed soul… And L’Oreal is the Lipstick Effect in real life.Elon dropped a truth bomb: 4M Teslas can’t drive themselves… Up next? Operation Body Shop.Should you as...

24 Apr 22min

🐭 “DisneyWings” — Spirit should sell to Disney. Chipotle’s dopamine app. SpaceX’s AI pivot. +Mascot $$$

🐭 “DisneyWings” — Spirit should sell to Disney. Chipotle’s dopamine app. SpaceX’s AI pivot. +Mascot $$$

Spirit Airlines is getting a $500M Gov’t bailout… but once again, we’re pitching Disney Airlines.Chipotle is turning its rewards app into Nintendo… because dopamine daily drives demand.SpaceX just mad...

23 Apr 22min

😎 “Hot Smartglasses” — Gucci’s Google deal. A16z’s CNN dupe. $40 Half-Chicken economy. +In-Car Toilet

😎 “Hot Smartglasses” — Gucci’s Google deal. A16z’s CNN dupe. $40 Half-Chicken economy. +In-Car Toilet

Legendary VC Andreessen Horowitz funds a 24/7 tech show on X… cause the clips are the content.Gucci’s had 11-straight quarters of falling sales… so it’s hooking up with Google.A $40 half-chicken entre...

22 Apr 22min

👑 “iCEO” — Apple’s new leader. Psychedelics’ stock pop. Tariff refund day. +College Weather Decision

👑 “iCEO” — Apple’s new leader. Psychedelics’ stock pop. Tariff refund day. +College Weather Decision

Tim Cook is out, John Ternus is in… Apple’s new CEO reflects a swing back to product-first.Joe Rogan DM’d Trump and got an executive order… so psychedelic stocks surged Monday.Tariff Refunds just went...

21 Apr 22min

🤠 “Yellowstone Tax” — NYC’s Pied-a-Terre Fee. Goop’s $9M ghost kitchen. Gatorade’s unathletic pivot. +Deal-Blind Dudes

🤠 “Yellowstone Tax” — NYC’s Pied-a-Terre Fee. Goop’s $9M ghost kitchen. Gatorade’s unathletic pivot. +Deal-Blind Dudes

NYC’s pied-a-terre tax, NJ Transit’s World Cup surge pricing… Both inspired by John Dutton.The most successful ghost kitchen? It’s Goop… Gwyneth’s miso bowls make $9M/store.Gatorade is pivoting from a...

20 Apr 22min

⛳ “FOOOORE” — LIV’s golf miss. Storage Unit Millionaires. QVC’s final deal. +Pro Coffee Snobs

⛳ “FOOOORE” — LIV’s golf miss. Storage Unit Millionaires. QVC’s final deal. +Pro Coffee Snobs

LIV Golf is reportedly shutting down… sportswashing failed, so Saudi Arabia’s pivoting.Storage Units are America’s hottest real estate… but are getting banned by NIMBYs #StorageShamingQVC invented “sh...

17 Apr 22min

🐣 “Shoes to GPUs” — Allbirds 800% AI surge. Bad News Bull Market. Alex vs. Alix. +BieberChella

🐣 “Shoes to GPUs” — Allbirds 800% AI surge. Bad News Bull Market. Alex vs. Alix. +BieberChella

Stocks hit All-Time-Highs in the middle of a war... Because of stock market gravity.Allbirds announced a pivot to artificial intelligence… and shares surged 800%.Alix Earle is beefing with Alex Cooper...

16 Apr 21min

🥯 “$hmeared” — VC loves bagels. Amazon’s satellite splurge. ROI on the IRS. +ZuckClone

🥯 “$hmeared” — VC loves bagels. Amazon’s satellite splurge. ROI on the IRS. +ZuckClone

Amazon acquired Globalstar to take on SpaceX… because Starlink’s margin is Amazon’s opportunity.PopUp Bagels just hit a $300M valuation… because breakfast is eating tummy share.Happy Tax Day… But did ...

15 Apr 22min

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