🐣 Peeps: A Backroom Marshmallow Mystery
The Best One Yet18 Apr 2025

🐣 Peeps: A Backroom Marshmallow Mystery

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/


Roscoe Rodda was in the fight of his life. His candy factory was right down the road from Milton Hershey’s—yes, THAT Hershey’s—and he needed to set himself apart. So Roscoe embraced a single holiday to get the competitive confectionery edge: Easter. Chocolate eggs, jellybeans… and a secret treat painstakingly sculpted behind closed doors: a marshmallow chick with inquisitive waxy black eyes. These chicks circulated in obscurity until a Navy engineer-turned- candymaker molded them into a squishy, sugary phenomenon. (Today, 1.5 billion Peeps are eaten worldwide, just during Easter alone.) Find out how Peeps went from secretive snack to Easter GOAT—and why some people love ‘em, some hate ‘em, but everyone loves exploding them in the microwave. Here’s why Peeps are the best idea yet.


Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.


Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/

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Episoder(1622)

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29 Jan 22min

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28 Jan 21min

🧻 “TP to AI” — Toto toilets’ tech pivot. Minnesota’s CEO moment. Graza’s olive oil envy. +Spend-vesting

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69 of Minnesota’s most powerful CEOs are changing things… in Minneapolis and the country. Graza sold 150M of viral squeezable olive oil… But now it faces Graza-formity & Forrest Gump.Toto is best-kno...

27 Jan 21min

🤝 “TikTaken” — TikTok (finally) sold. Diet Coke vs Coke Zero. Madison Square Garden 5.0. +Chimney Sweep Surge

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Why is Diet Pepsi dropping, but Pepsi Zero surging?... Boomers do Diet, Zoomers do Zero.Penn Station finally got a $7.5B glam-up proposal… But it all depends on hockey & basketball.TikTok USA was offi...

26 Jan 21min

🏒 “Booty Check” — Heated Rivalry’s $$$ surge. Apple’s AI “iPin”. Dimon vs. Trump. +Soft Partying

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Heated Rivalry is HBO Max’s gay romance hit… and it’s boosting NHL ticket sales.Apple’s AI wearable device is reportedly… an always watching, always listening iPin. President Trump sued Jamie Dimon fo...

23 Jan 22min

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