#60: Pernilla Ramslöv - lessons from building a 500M SEK consulting business

Pernilla Ramslöv is the founder and CEO of NOX, the IT consultancy she built from the ground up into a 500M SEK business. In this episode, we discuss building a strong company culture, how loving leadership and psychological safety drive results, the hidden climate impact of IT, and the threats and opportunities of AI.

Learn more:

https://generogrowth.com/

https://www.noxconsulting.se/

https://www.linkedin.com/in/pramslov/

(00:00) Introduction and reflections on 2025

(02:32) Building NOX by challenging traditional consultancy models

(17:45) Culture, values, and why loving leadership is good for business

(35:55) The hidden environmental cost of IT

(40:23) AI and opportunities in sustainable tech

(46:15) Will AI take our jobs? How to navigate the rapid change