🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.
The Best One Yet2 Mai 2025

🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.

Luxury cars are adding wild mindful wellness features… But will anyone pay for an in-car spa?

Elon just exited DOGE… So we calculated the $$$-saving scorecard.

Apple pulled off a “Mission Impossible” operation… We’re calling it the Hoarder’s Quarter.

Plus, who will win the Kentucky Derby?… The horse whose name begins with “S.”


$AAPL $SPY $MGGYY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… the Starbucks Frappuccino 🥤


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1810)

💁‍♀️ “AI For Moms” — Dazzle’s FemmeBot. DoorDash’s Instacart haul. Royal Caribbean’s Panama Canal. +Octo-bull

💁‍♀️ “AI For Moms” — Dazzle’s FemmeBot. DoorDash’s Instacart haul. Royal Caribbean’s Panama Canal. +Octo-bull

DoorDash is reportedly close to buying Instacart for $17B… because gig app winter is here.Marissa Mayer’s Dazzle launched an AI app for women… inspired by FUBU: For Us, By Us.Royal Caribbean is launch...

28 Okt 21min

🐜 “ANTsy” — Anthropic’s IPO files. Candy Corn’s Copier. Chief of Staffs’ surge. +Bahston Ahccent

🐜 “ANTsy” — Anthropic’s IPO files. Candy Corn’s Copier. Chief of Staffs’ surge. +Bahston Ahccent

Anthropic is giving 1 supershare to its 7 co-founders… but the prices are in the tokens.Candy Corn is dominated by a company who copied it… in the fertile crescent of fructose.And Chief of Staff is th...

27 Okt 23min

🏀 “No Rings Attached” — The Knicks’ phishing debacle. Warhound’s $1B super-puppy. Country Clubs’ fun-pivot. +Pop-Biz Costumes

🏀 “No Rings Attached” — The Knicks’ phishing debacle. Warhound’s $1B super-puppy. Country Clubs’ fun-pivot. +Pop-Biz Costumes

Grab your Tickets to the IPO Tour: Our In-Person OfferingSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsThe Knicks reportedly withheld championship rings for certain em...

26 Okt 22min

🧹 “Don’t make the bed” — Airbnb’s chore ban. Zuck’s California empire. Skullcandy’s fighter brand. +Baby-Free airline

🧹 “Don’t make the bed” — Airbnb’s chore ban. Zuck’s California empire. Skullcandy’s fighter brand. +Baby-Free airline

Grab your Tickets to the IPO Tour: Our In-Person OfferingSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsAirbnb is banning “unreasonable” checkout tasks… And going luxe ...

23 Okt 22min

🎷 “Sax Sells” — Saxophone’s viral comeback. RAV4’s goldilocks problem. Anthropic’s SpaceX rental. +Caliquila

🎷 “Sax Sells” — Saxophone’s viral comeback. RAV4’s goldilocks problem. Anthropic’s SpaceX rental. +Caliquila

Toyota created America’s perfect car: The RAV4… But sales are down because TOO MUCH demand.The saxophone is surging… because its sound is “inimitable”.SpaceX is AI’s landlord, Anthropic is an AI rente...

22 Okt 21min

👀 “Deceptively Good Marketing” — A24’s Elizabeth Holmes hit. Hermès’ emerging suburbs. Supplement acid strips. +Failure Day

👀 “Deceptively Good Marketing” — A24’s Elizabeth Holmes hit. Hermès’ emerging suburbs. Supplement acid strips. +Failure Day

Hermès’ new emerging market? American suburbs… Call them “Nashvillionaires.”“You Can See Everything” has a 21% chance to win Best Picture… Because Nathan Fielder has a strategy.Olive oil in shampoo bo...

21 Okt 21min

🥐 “WTFrance?” — France’s economic ills. Mark Wahlberg's longevity gym. Elon’s stock giveaway. +NBA billboarding

🥐 “WTFrance?” — France’s economic ills. Mark Wahlberg's longevity gym. Elon’s stock giveaway. +NBA billboarding

France’s worst social crisis in years are because of Inflation… but they’re also based on retirement.Mark Walburg launched Municipal gym to beat Equinox… Costco proves it works?Elon Musk is giving 1 s...

20 Okt 22min

🪽 “The Spacester” — Tesla’s flying car. Reese Witherspoon’s boomerang. AI’s hot standup comics. +KFC breakup

🪽 “The Spacester” — Tesla’s flying car. Reese Witherspoon’s boomerang. AI’s hot standup comics. +KFC breakup

Tesla’s flying car might never get sold… but it was marketing the stock, not the car.Reese Witherspoon bought back Hello Sunshine for 96% off… cause media has human souls.AI is stealing comedians’ jok...

20 Okt 21min

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