Internal Marketing

Internal Marketing

#26: Internal Marketing

Usually when we talk about Marketing we're talking about EXTERNAL marketing... SEO, paid advertising, e-mail marketing, social media... often forgetting about the equally valuable INTERNAL marketing. What is internal marketing? Give a listen as I walk you through it!

ASSIGNMENT
  • Just take stock, and make sure that everything in your restaurant is an opportunity to build regular customers. Don't even make changes yet; just start with an assessment.
CONTINUING EDUCATION:

Episoder(545)

Marketing Should Start Inside the Restaurant

Marketing Should Start Inside the Restaurant

#544 - Marketing Should Start Inside the Restaurant *****  This week's episode is brought to you by: RESTAURANT SCALE SECRETSVISIT: https://restaurantscalesecrets.com/Chip This week's episode is broug...

23 Apr 13min

Your Systems Are Either Training Your Team... or Replacing You

Your Systems Are Either Training Your Team... or Replacing You

#543 - Your Systems Are Either Training Your Team... or Replacing You *****  This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by:...

20 Apr 18min

Why Discounts Attract the Worst Customers

Why Discounts Attract the Worst Customers

#542 - Why Discounts Attract the Worst Customers *****  This week's episode is brought to you by: MARQII VISIT: https://marqii.com/ This week's episode is brought to you by: RESTAURANT TECHNOLOGIESVIS...

16 Apr 17min

The Hidden Cost of Being “Nice”

The Hidden Cost of Being “Nice”

#541 - The Hidden Cost of Being “Nice” ***** This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: DAVOVISIT: https:/...

13 Apr 15min

The Myth of Word of Mouth

The Myth of Word of Mouth

#540 - The Myth of Word of Mouth *****  This week's episode is brought to you by: MARQII VISIT: https://marqii.com/ This week's episode is brought to you by: RESTAURANT TECHNOLOGIESVISIT: https://www....

9 Apr 14min

Why “Trusting Your Managers” Is Costing You Money

Why “Trusting Your Managers” Is Costing You Money

#539 - Why “Trusting Your Managers” Is Costing You Money ***** This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: ...

6 Apr 16min

Social Media is NOT Content, It's Communication at Scale

Social Media is NOT Content, It's Communication at Scale

#538 - Social Media is NOT Content, It's Communication at Scale *****  This week's episode is brought to you by: RESTAURANT SCALE SECRETSVISIT: https://restaurantscalesecrets.com/Chip This week's epi...

2 Apr 16min

Menus Are Operational Tools, Not Art Projects

Menus Are Operational Tools, Not Art Projects

#537 - Menus Are Operational Tools, Not Art Projects *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT:...

30 Mar 18min

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