563: From $500 to 120 Stores - How She Lost It All | Kristina Karlsson

563: From $500 to 120 Stores - How She Lost It All | Kristina Karlsson

In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms. She shares: • The wild journey of scaling Kikki.K to 120 stores in 6 countries • How losing her business twice reshaped her view of failure and resilience • Why journaling became her most powerful tool for balance and clarity • The hard lessons from choosing the wrong investors and CEOs • How she’s building Dream Life with more freedom, purpose, and creativity If you’ve ever had to start over—or fear what would happen if you did—this episode will leave you inspired, grounded, and ready to create again. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Kristina Karlsson Instagram → ⁠Click here⁠ Website → ⁠Click here⁠ Dream Life Store → ⁠⁠Click here⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

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Episoder(631)

675: (Solo) The Money Mistake That's Quietly Killing Your Business

675: (Solo) The Money Mistake That's Quietly Killing Your Business

I've wasted so much money over the years running Foundr that I don't even want to know the number. And if I'm honest, it came down to one thing: when it's the business's money, it doesn't always feel ...

22 Jun 8min

674: From $800 to $250M Selling Women's Fashion | Demi Marchese

674: From $800 to $250M Selling Women's Fashion | Demi Marchese

Demi Marchese started with $800, no investors, and no fashion background—just a clothing rack in the back of her car and 30 sororities to pitch in 30 days. She made $40,000 in her first month dressi...

18 Jun 46min

673: (Solo) Your Next Team Member Might Not Be Human

673: (Solo) Your Next Team Member Might Not Be Human

Most founders are still thinking about AI as a faster way to do their work. But that is not what is happening anymore. AI agents do not help you do the task. They do the task for you. And if you have ...

15 Jun 8min

672: From Broke College Student to $20M Brand in 10,000 Stores | ESW Beauty

672: From Broke College Student to $20M Brand in 10,000 Stores | ESW Beauty

While every brand was raising prices during inflation, Elina Wang cut hers—and nearly tripled revenue. The co-founder of ESW Beauty turned a juice bar epiphany and a $25,000 bank loan into a $20 milli...

11 Jun 40min

671: Tori Quit The Barber Shop, Built a Brand In Her Spare Room, and Hit $1M In Under 2 Years

671: Tori Quit The Barber Shop, Built a Brand In Her Spare Room, and Hit $1M In Under 2 Years

Tori Gill was still cutting hair on weekends when she sold her first 20,000 sunscreens. A former hairdresser with two kids, no e-commerce background, and a product that took two years to develop, she ...

10 Jun 44min

670: (Solo) Why Great Products Lose to Better Offers - and How to Fix Yours

670: (Solo) Why Great Products Lose to Better Offers - and How to Fix Yours

I see it every single time. Great product. Solid branding. Ads running. And yet it won't scale. Conversions are flat, the economics don't work, and the founder is convinced it's the creative or the fu...

8 Jun 8min

669: They Built a Luxury Beauty Brand in Year One — With a Team of Two | Brunel

669: They Built a Luxury Beauty Brand in Year One — With a Team of Two | Brunel

A Victoria's Secret Angel and a Goldman Sachs investor built one of the most talked-about luxury body care launches in recent memory without raising a cent or paying a single influencer. Jasmine Too...

4 Jun 53min

668: (Solo) The One Marketing Concept Behind the Fastest Growing DTC Brands Right Now

668: (Solo) The One Marketing Concept Behind the Fastest Growing DTC Brands Right Now

Most founders think their product is different. But if your marketing sounds like everyone else's — better ingredients, better results, better formula — your customer hears nothing. Because when every...

1 Jun 9min

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