Chaos, Creativity & Courage - how Tubi took on the streaming giants - Nicole Parlapiano

Nicole Parlapiano is the CMO of Tubi, an ad-supported streaming platform taking on the subscription giants. Nicole has previously had her own dating startup acquired by Match Group, before working in private equity, famously being Head of Marketing at WeWork during their crash and most recently VP Marketing for Tinder. Nicole is one of the most entrepreneurial CMOs on the planet, bringing a unique lens to brand building, embracing chaos and driving the business forward with marketing.

Timestamps

00:00:00 - Intro

00:01:06 - What makes an entrepreneurial CMO?

00:06:04 - Why Nicole embraces chaos / her career journey

00:11:34 - Nicole’s experience at WeWork

00:15:49 - Dealing with a leaked WeWork email

00:19:16 - Leaving WeWork for Tinder after the crash / how to successfully join a company as CMO

00:24:57 - Marketing’s role in private equity businesses

00:33:43 - Working with Mischief and what would you do if you weren’t afraid?

00:36:20 - Why Nicole joined Tubi (and the streaming wars)

00:38:04 - Working with Mischief to create a brave Super Bowl campaign

00:44:28 - The

00:47:53 - How Tubi markets to their advertisers

00:52:19 - The “Stubios” innovation for fan led content

00:58:33 - Getting creative ideas seen in a corporate environment

01:01:31 - How marketing can help grow the organisation

01:04:03 - Nicole’s advice to aspiring CMOs