Your Weakness Might Be Your Greatest Persuasion Tool

Your Weakness Might Be Your Greatest Persuasion Tool

What if the key to persuading someone wasn’t hiding your flaws—but revealing them? In this episode, Kwame Christian sits down with behavioral science expert and bestselling author Richard Shotton (The Illusion of Choice) to uncover the hidden psychological levers behind trust, influence, and decision-making. From the Stolen Thunder effect to the surprising power of using precise numbers, you’ll learn how small shifts in language and strategy can drastically increase your credibility and impact at the negotiation table. Whether you’re a negotiator, marketer, or just someone who wants to get better at persuading others without manipulation, this episode offers actionable insights grounded in decades of research. Connect With Richard Buy Now: ⁠The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy ⁠ ⁠Follow Richard Shotton on LinkedIn Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Episoder(1729)

The Hidden Pressure of Being in Charge

The Hidden Pressure of Being in Charge

In this episode, we break down the hidden pressure of leadership—the stress people don’t see, the isolation leaders feel, and why many leaders struggle with mental health while everyone assumes they’r...

5 Feb 1h 1min

What No One Tells You About the Future (AI, Uncertainty & Staying Grounded)

What No One Tells You About the Future (AI, Uncertainty & Staying Grounded)

The future feels louder than ever—AI, nonstop headlines, and uncertainty that makes it hard to stay grounded. In this episode, futurists Erica Orange and Jared Weiner break down what most people miss ...

4 Feb 58min

End the People-Pleasing Cycle: 3 Tips That Actually Work

End the People-Pleasing Cycle: 3 Tips That Actually Work

End the People-Pleasing Cycle: 3 Tips That Actually Work Kwame Christian sits down with life coach and hypnotherapist Amy Green Smith to unpack the hidden costs of people-pleasing—and how to finall...

3 Feb 41min

 How To NETWORK If You’re AN INTROVERT with Greg Roche

How To NETWORK If You’re AN INTROVERT with Greg Roche

What if you never had to apply for a job again? Greg Roche hasn’t submitted a resume since 2013—and it's not because he’s lucky. It’s because he discovered a better way to build real, lasting professi...

2 Feb 1h 3min

The Hidden Power of Listening: How to Spot Lies, Gain Respect, and Control Negotiations

The Hidden Power of Listening: How to Spot Lies, Gain Respect, and Control Negotiations

Most negotiations fail not because of what’s said — but because no one is truly listening. In this Negotiation Masterclass edition of Negotiate Anything, we explore why listening is the most underrat...

1 Feb 1h 29min

The Secret to Winning Bigger by Doing Less

The Secret to Winning Bigger by Doing Less

What if the secret to winning negotiations, building a powerful brand, and creating lasting influence isn’t doing more — but getting clearer? In this Negotiation Masterclass edition of Negotiate Anyt...

30 Jan 2h 13min

This Is Why You Shut Down in Tough Conversations (Neuroscience Explained)

This Is Why You Shut Down in Tough Conversations (Neuroscience Explained)

Why do intelligent, high-performing people freeze during tough conversations? In this powerful episode, Dr. Tracey Marks—renowned psychiatrist and YouTube creator—breaks down the neuroscience behind e...

29 Jan 55min

How to Win When Prospects Don’t Believe You

How to Win When Prospects Don’t Believe You

In this episode, Nick Glimsdahl, Director of Contact Center Solutions at VDS and Podcast Host of Press One For Nick, discusses overcoming suspicion using a unique framework. ⁠Request a Custom Works...

28 Jan 25min

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