Using Your Taproom as a Profit Center

Using Your Taproom as a Profit Center

As a brewery owner or manager, your taproom is your greatest opportunity to drive profits and build relationships. This leadership-focused session will provide you with the financial insights, actionable strategies, and data-driven tactics you need to turn your taproom into a thriving profit center. Learn how to maximize sales, manage your finances effectively, and enhance the guest experience while empowering your team to deliver results. Walk away with the tools to guide your taproom toward increased profits and keep things thriving in a constantly changing industry.


Andrew Coplon is the Founder of Secret Hopper and Craft Beer Professionals. Andrew helps breweries nationwide create more memorable and profitable taproom experiences using data-based insights gathered from thousands of visits. He has successfully built a community of 17,000 Craft Beer Professionals dedicated to the growth and betterment of our industry across the United States. When he isn’t building relationships on Zoom or meeting you for a pint, he enjoys climbing jungle gyms with his son, Max, or planning the next adventure with his wife, Stacie.


Kary Shumway is the founder of Craft Brewery Financial Training.com which offers online resources for beer industry professionals. He has worked in the beer industry for more than 20 years as a certified public accountant and a chief financial officer for a beer distributor and a brewery.


Join Taproom Success and Gain Access to Additional Resources to Create Profitable Taprooms: https://www.taproomsuccess.com/


Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/

Episoder(474)

From Brewhouse to Beverage House: Scaling into New Product Categories

From Brewhouse to Beverage House: Scaling into New Product Categories

In today’s competitive market, simply producing high-quality beer is often no longer enough to secure sustained growth. Many forward-thinking breweries are strategically diversifying their product por...

22 Apr 34min

The Science and History of Lager Production

The Science and History of Lager Production

What makes a good lager?How do we make a good lager?Join us as we explore the various methods used to craft high-quality lager, breaking down the classic techniques to help you choose the best approac...

18 Apr 57min

Brewhouse Designs: Dos, Don’ts, & Recommendation

Brewhouse Designs: Dos, Don’ts, & Recommendation

Brewhouse design decisions have long-term consequences. Layout, drainage, flooring, access, and workflow choices made early can either support efficient operations or create daily friction that is exp...

15 Apr 52min

Managing Your Managers

Managing Your Managers

As breweries grow, the role of the owner or senior leader shifts. You’re no longer just managing people, you’re managing the people who manage people. And that comes with a whole new set of challenges...

11 Apr 1h 11min

Planning for CBC: Making the Most of Philly & Your Conference Experience

Planning for CBC: Making the Most of Philly & Your Conference Experience

We can’t wait to share beers and see you in person in Philadelphia. We kick off CBC Week with our Welcome Party on April 20 at Yards Brewing Company.RSVP: https://craftbeerprofessionals.org/philly-rsv...

9 Apr 33min

Mastering Self-Distribution for Breweries

Mastering Self-Distribution for Breweries

Self-distribution gives breweries the opportunity to take control of their growth, margins, and brand experience. It also comes with unique challenges. BrewMan has helped Breweries across the globe se...

8 Apr 17min

Financial Benchmarks for Breweries

Financial Benchmarks for Breweries

If you're an established Brewery Owner, Operator, or Investor and find yourself asking either "How do we get profitable?" or "How profitable can we get?" you'll find exactly those answers in this sess...

1 Apr 46min

American Craft Beer Hall of Fame - 2026 Induction Ceremony

American Craft Beer Hall of Fame - 2026 Induction Ceremony

The American Craft Beer Hall of Fame is proud to announce its 2026 group of inductees. This highly anticipated event will celebrate the trailblazers, innovators, and visionaries who have made signific...

25 Mar 13min

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