New Marketing Strategies to Put More Butts on Bar Stools

New Marketing Strategies to Put More Butts on Bar Stools

The loyal customer is more valuable today than at any point in the history of craft beer. Let’s take a look at how to turn your casual guests into raving fans. Strap on your SCUBA gear and get ready for a deep dive into the data and taproom execution of 3 highly successful modern loyalty and membership programs. These programs go beyond the 20oz pour to bring in recurring revenue and put more buts on barstools!


I accidentally graduated from UCSD while studying lacrosse and frequenting O’Brien’s Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers!


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Episoder(474)

From Brewhouse to Beverage House: Scaling into New Product Categories

From Brewhouse to Beverage House: Scaling into New Product Categories

In today’s competitive market, simply producing high-quality beer is often no longer enough to secure sustained growth. Many forward-thinking breweries are strategically diversifying their product por...

22 Apr 34min

The Science and History of Lager Production

The Science and History of Lager Production

What makes a good lager?How do we make a good lager?Join us as we explore the various methods used to craft high-quality lager, breaking down the classic techniques to help you choose the best approac...

18 Apr 57min

Brewhouse Designs: Dos, Don’ts, & Recommendation

Brewhouse Designs: Dos, Don’ts, & Recommendation

Brewhouse design decisions have long-term consequences. Layout, drainage, flooring, access, and workflow choices made early can either support efficient operations or create daily friction that is exp...

15 Apr 52min

Managing Your Managers

Managing Your Managers

As breweries grow, the role of the owner or senior leader shifts. You’re no longer just managing people, you’re managing the people who manage people. And that comes with a whole new set of challenges...

11 Apr 1h 11min

Planning for CBC: Making the Most of Philly & Your Conference Experience

Planning for CBC: Making the Most of Philly & Your Conference Experience

We can’t wait to share beers and see you in person in Philadelphia. We kick off CBC Week with our Welcome Party on April 20 at Yards Brewing Company.RSVP: https://craftbeerprofessionals.org/philly-rsv...

9 Apr 33min

Mastering Self-Distribution for Breweries

Mastering Self-Distribution for Breweries

Self-distribution gives breweries the opportunity to take control of their growth, margins, and brand experience. It also comes with unique challenges. BrewMan has helped Breweries across the globe se...

8 Apr 17min

Financial Benchmarks for Breweries

Financial Benchmarks for Breweries

If you're an established Brewery Owner, Operator, or Investor and find yourself asking either "How do we get profitable?" or "How profitable can we get?" you'll find exactly those answers in this sess...

1 Apr 46min

American Craft Beer Hall of Fame - 2026 Induction Ceremony

American Craft Beer Hall of Fame - 2026 Induction Ceremony

The American Craft Beer Hall of Fame is proud to announce its 2026 group of inductees. This highly anticipated event will celebrate the trailblazers, innovators, and visionaries who have made signific...

25 Mar 13min

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