185. How "Greenhushing" Could Be Hurting Your Business with Jason Parkin

By now, we’ve all heard the term greenwashing.

But have you ever heard of green hushing?

Greenhushing seems to be a growing trend where businesses, afraid of backlash or political controversy, choose to stay silent about their sustainability efforts or climate positive approaches.

And while it might seem like a safer, quieter path in a polarized world, green hushing can actually hurt your business more than it helps.

Today on the show, I’m talking with Jason Parkin.

Jason is a passionate advocate for using business as a force for good, with a focus on sustainability and climate action. He serves on the Board of Directors for the Outdoor Industry Association and contributes to several sustainability-focused committees, including the Sustainability Working Group of People for Bikes.

With over 25 years of experience in creative strategy, user-centered design, and digital media, Jason has led award-winning projects and co-founded Motionbox, a personal video platform later acquired by HP Snapfish.

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Jason Parkin

Website: https://composedcreative.com/

LinkedIn: https://www.linkedin.com/company/compose-d/

Cash Calculator: https://protectourwinters.org/climate-finance

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Episode Resources

BIVO NYT Article: https://www.nytimes.com/2025/05/27/business/trumps-china-tariffs-small-businesses.html

Ever.Green: https://www.ever.green/

Outdoor Industry Association: https://outdoorindustry.org/

Topo Finance: https://www.topofinance.org/