#470 - How Top Sales Reps Handle Objections Before They Even Happen | Bryan Charlton

#470 - How Top Sales Reps Handle Objections Before They Even Happen | Bryan Charlton

Bryan Charlton joins the show to break down how great reps spot deal risks early and keep momentum all the way to close. He shares real examples, practical tactics, and the mindset his team uses to win complex deals. 🎙 ACTIONABLE TAKEAWAYS: The contract isn’t the finish line. It’s the start. Set the tone for what happens in the first 30, 60, and 90 days so the buyer knows exactly what to expect. If a buyer says they’re looking for a tool, don’t stop there. Dig into the real problems that made them start searching in the first place. Your story has to make sense to everyone. The champion, the leaders, and the end users all need to believe this will actually work. If you’re blocked from talking to power, that’s okay. Just ask what would need to be true for them to feel comfortable making the intro next time. BRYAN’S PATH TO PRESIDENTS CLUB: Spent more than 12 years in sales @ Salesforce and FICO before joining Otter.ai Consistently hit quota by finding high-value deals in unexpected places—selling large software deals to banks in Hawaii, Credit unions, and even AI into tightly regulated financial services firms, while others focused on big brand name accounts RESOURCES DISCUSSED: Bryan’s LinkedIn Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides

Episoder(585)

#546 - Fixing the WORST Cold Call Pitches Known to Man

#546 - Fixing the WORST Cold Call Pitches Known to Man

Nick Cegelski breaks down why most cold call pitches fail—and how to fix them. Nick explains why generic value propositions packed with buzzwords like optimize, streamline, and AI-powered sound nice b...

10 Feb 19min

#545 - How to Build 11 High-Reply Prospecting Plays You Can Run Today | Prabhav Jain ft. 11x

#545 - How to Build 11 High-Reply Prospecting Plays You Can Run Today | Prabhav Jain ft. 11x

AI isn’t replacing sales reps—it’s turning them into force multipliers. Prabhav Jain, CEO of 11x, breaks down how modern sales teams use AI-driven personalization, signal-based outreach, and smarter s...

5 Feb 37min

#544 - Sales Roleplay: How To Earn an Executive’s Respect in 30 Minutes

#544 - Sales Roleplay: How To Earn an Executive’s Respect in 30 Minutes

Armand Farrokh and Jen Allen‑Knuth walk through a realistic, unscripted discovery conversation with a senior university security leader. Jen demonstrates a 7-step executive discovery framework, from e...

3 Feb 30min

#543 - How to Build a Deal Closing Machine With Screenshot References | Krysten Conner

#543 - How to Build a Deal Closing Machine With Screenshot References | Krysten Conner

How top sellers use customer proof to reduce risk, accelerate deals, and close with confidence featuring Krysten Conner’s real world framework for social proof, references, and late stage deal momentu...

29 Jan 32min

#542 - Sales Email Elimination: 5 Cold Emails. 1 Winner.

#542 - Sales Email Elimination: 5 Cold Emails. 1 Winner.

Full YouTube Episode Here Jen Allen-Knuth puts five real cold emails head-to-head to see which ones actually earn executive attention and which get instantly deleted. Watch as she breaks down subje...

27 Jan 2min

everything you could possibly need to close a 6–7 figure deal at power

everything you could possibly need to close a 6–7 figure deal at power

Learn more: https://www.30mpc.com/newsletter/multi-threading-and-executive-selling-course-selling-to-the-c-suite

26 Jan 12min

#541 - The $1M Negotiations That Changed the Way I Sell Forever

#541 - The $1M Negotiations That Changed the Way I Sell Forever

⁠Watch Todd’s Free Negotiation Masterclass⁠ ⁠Buy 'Four Levers Negotiating' Here⁠ Todd Caponi is a multi time CRO, award winning author, and one of the leading voices on transparency in sales. And ...

22 Jan 19min

#540 - Cold Call Masterclass: The Perfect Script (With LIVE Calls to Prove It)

#540 - Cold Call Masterclass: The Perfect Script (With LIVE Calls to Prove It)

We break down the exact cold call script that’s helped book meetings on 1 out of every 3 connects then prove it by making live cold calls on camera. Armand Farrokh and Nick Cegelski walk through th...

20 Jan 56min

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