#473 - Why Most Sales Processes Fail (How to Elite Sales Leaders Fix Them Fast) | Nathan Broome

#473 - Why Most Sales Processes Fail (How to Elite Sales Leaders Fix Them Fast) | Nathan Broome

Nathan Broome brings a masterclass in building and operationalizing high-performing sales processes. He shares how great leaders drive clarity, prep their teams for success, and coach reps to consistent wins by simplifying execution at every stage of the deal cycle. 🎙 ACTIONABLE TAKEAWAYS: Map out your sales process step-by-step by defining what reps should do before, during, and after each call. Define the “big win” (W) for each call and give reps 3–5 different ways to achieve it—without over-prescribing. Run one-hour workshops per stage to break down the big win and key actions with your team before rolling it out. Action step: Pick one underperforming stage, define the single “win,” and have managers audit every call in that stage for two weeks to see if the win is being achieved. NATHAN’S PATH TO PRESIDENTS CLUB: Key Architect @ Outreach – Scaled SDR and SMB teams, eventually led Global Commercial Sales (150+ reps, 60% of revenue). Most Promoted Leader @ Outreach – Rose from SDR Leader to Head of Global Commercial Org with 5 promotions in 6 years. Enterprise Pioneer @ CaptivateIQ – Led shift from SMB focus to enterprise, landing marquee clients like Spotify and Netflix. RESOURCES DISCUSSED: The Ultimate 30MPC 5-Stage Sales Process Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides

Episoder(594)

#555 - Discovery Masterclass: Everything You Need to Run a Perfect Discovery Call

#555 - Discovery Masterclass: Everything You Need to Run a Perfect Discovery Call

Learn more: https://www.30mpc.com/course/discovery-course -- ACTIONABLE TAKEAWAYS: Structure Your Call in 3 Parts: Great discovery calls have three distinct chapters—(1) the first five minutes...

12 Mar 51min

#554 (Trailer) - Don't Sell to Your Champion. Sell THROUGH Them. (2 Real Emails)

#554 (Trailer) - Don't Sell to Your Champion. Sell THROUGH Them. (2 Real Emails)

Full video HERE' The fastest way to reach the executive who can green-light your deal: write the email they’ll actually read. Nate Nasralla breaks down two real examples of emails you can draft fo...

10 Mar 1min

#553 - How to Run Discovery Without Obsessing Over Questions | Gal Aga ft. Aligned

#553 - How to Run Discovery Without Obsessing Over Questions | Gal Aga ft. Aligned

Most sellers obsess over asking the perfect discovery question. In this episode, Gal Aga breaks down why great discovery has nothing to do with memorized questions and everything to do with understand...

5 Mar 36min

#552 - Live Cold Calling: Can This Grouchy Old CRO Even Book A Meeting?

#552 - Live Cold Calling: Can This Grouchy Old CRO Even Book A Meeting?

Full video HERE A seasoned CRO grabs the phone, goes undercover as “Bob Smith,” and makes live cold calls trying to book five connects as fast as possible. No script reading. No brand flex. Just re...

3 Mar 1min

#551 - How to Ramp Sales Reps to President’s Club Faster | Marcus Chan

#551 - How to Ramp Sales Reps to President’s Club Faster | Marcus Chan

In this sales leadership masterclass, Marcus Chan breaks down a week-by-week ramp plan, real-play coaching system, and time management framework that turns new hires into consistent revenue producers ...

26 Feb 40min

#550 - How Many Meetings Can I Book Off 6,474 Personalized Cold Emails?

#550 - How Many Meetings Can I Book Off 6,474 Personalized Cold Emails?

Full Video HERE We did the one thing you’re never supposed to do: We tried to blast our entire contact list of 224,000 people. But instead of sending generic spam, we built a workflow in Clay to a...

24 Feb 1min

#549 - The World's Weirdest Sales Trainer Does Cold Call Objection Roleplay | Giulio Segantini

#549 - The World's Weirdest Sales Trainer Does Cold Call Objection Roleplay | Giulio Segantini

Giulio Segantini is back and this time it’s pure objection-handling firepower. If you sell anything over the phone, this is a tactical breakdown of how to handle “send me an email,” “we’re already wo...

19 Feb 41min

#548 - Executive Sales Masterclass: Close Big Deals At Power (Step-by-Step)

#548 - Executive Sales Masterclass: Close Big Deals At Power (Step-by-Step)

Close Complex Enterprise Deals by Selling the Problem, Not the Product Jen Allen-Knuth breaks down how to win executive deals by anchoring every conversation to a strategic objective and building urg...

17 Feb 32min

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