🤠 “Yeehaw$$$” — Stetson’s cowboy revival. Luckin’ 1st US coffee. Elon’s last stand.
The Best One Yet2 Jul 2025

🤠 “Yeehaw$$$” — Stetson’s cowboy revival. Luckin’ 1st US coffee. Elon’s last stand.

Luckin Coffee’s 1st US location opened in NYC… and it’s got an anti-Starbucks strategy #ZeroPlace.

Elon Musk is fighting to block Trump’s Big Beautiful Bill… because clean energy gets runover.

Stetson invented the cowboy hat, now it’s living its best life… Being founded in 1865 is its competitive advantage.

Plus, we’re sharing our Mid-Year’s Resolutions (like New Years… but midway through)


$LKNYC $SBUX $FDX


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Hamilton The Musical 🎭


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


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Our 2nd show…

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Episodes drop weekly.



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Episoder(1683)

🦶 “Foot Fetish” — Birkenstocks’ nail polish. Dubai’s OPEC exit. NYC’s maiden Air Taxi. +1st AI Store

🦶 “Foot Fetish” — Birkenstocks’ nail polish. Dubai’s OPEC exit. NYC’s maiden Air Taxi. +1st AI Store

NYC just got its 1st electric air taxi flight from Joby on Uber… It’s the “1,000-Foot Economy”Birkenstock launched cosmetics for your feet… cause the road to Gen Z is through skin.Dubai just quit OPEC...

29 Apr 21min

👊 “Real Housewives of Tech” — Elon vs. Altman. Spotify’s Peloton hookup. Ube’s viral surge. +Wedding Dress Ozempic

👊 “Real Housewives of Tech” — Elon vs. Altman. Spotify’s Peloton hookup. Ube’s viral surge. +Wedding Dress Ozempic

Spotify is now streaming Peloton workouts… It’s a Taylor-Swift-Travis-Kelce Deal.Ube is the viral produce du jour… like matcha, it’s a case of “Cultural Arbitrage.”Elon Musk vs. Sam Altman began in fe...

28 Apr 20min

🏈 “Endorse My Ball” — Fernando Mendoza’s LinkedIn-ing. Intel’s chip-rip-dip. The Vatican’s AI savior. +Uber Spy Pricing

🏈 “Endorse My Ball” — Fernando Mendoza’s LinkedIn-ing. Intel’s chip-rip-dip. The Vatican’s AI savior. +Uber Spy Pricing

Fernando Mendoza went #1 in the NFL Draft… but the real winner is actually LinkedIn.Intel stock hit all-time high for the first time since 2000… because when software dips, chips rip.The institution t...

27 Apr 22min

🫦 “Emotional staples” — L’Oreal’s lipstick effect. Tesla’s not-self-driving cars. Business Trip ROI. +Adult pregaming

🫦 “Emotional staples” — L’Oreal’s lipstick effect. Tesla’s not-self-driving cars. Business Trip ROI. +Adult pregaming

Lipstick is economic soup for the stressed soul… And L’Oreal is the Lipstick Effect in real life.Elon dropped a truth bomb: 4M Teslas can’t drive themselves… Up next? Operation Body Shop.Should you as...

24 Apr 22min

🐭 “DisneyWings” — Spirit should sell to Disney. Chipotle’s dopamine app. SpaceX’s AI pivot. +Mascot $$$

🐭 “DisneyWings” — Spirit should sell to Disney. Chipotle’s dopamine app. SpaceX’s AI pivot. +Mascot $$$

Spirit Airlines is getting a $500M Gov’t bailout… but once again, we’re pitching Disney Airlines.Chipotle is turning its rewards app into Nintendo… because dopamine daily drives demand.SpaceX just mad...

23 Apr 22min

😎 “Hot Smartglasses” — Gucci’s Google deal. A16z’s CNN dupe. $40 Half-Chicken economy. +In-Car Toilet

😎 “Hot Smartglasses” — Gucci’s Google deal. A16z’s CNN dupe. $40 Half-Chicken economy. +In-Car Toilet

Legendary VC Andreessen Horowitz funds a 24/7 tech show on X… cause the clips are the content.Gucci’s had 11-straight quarters of falling sales… so it’s hooking up with Google.A $40 half-chicken entre...

22 Apr 22min

👑 “iCEO” — Apple’s new leader. Psychedelics’ stock pop. Tariff refund day. +College Weather Decision

👑 “iCEO” — Apple’s new leader. Psychedelics’ stock pop. Tariff refund day. +College Weather Decision

Tim Cook is out, John Ternus is in… Apple’s new CEO reflects a swing back to product-first.Joe Rogan DM’d Trump and got an executive order… so psychedelic stocks surged Monday.Tariff Refunds just went...

21 Apr 22min

🤠 “Yellowstone Tax” — NYC’s Pied-a-Terre Fee. Goop’s $9M ghost kitchen. Gatorade’s unathletic pivot. +Deal-Blind Dudes

🤠 “Yellowstone Tax” — NYC’s Pied-a-Terre Fee. Goop’s $9M ghost kitchen. Gatorade’s unathletic pivot. +Deal-Blind Dudes

NYC’s pied-a-terre tax, NJ Transit’s World Cup surge pricing… Both inspired by John Dutton.The most successful ghost kitchen? It’s Goop… Gwyneth’s miso bowls make $9M/store.Gatorade is pivoting from a...

20 Apr 22min

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