Making Decisions in the Face of Uncertainty, with Hallie Shoffner

It isn’t surprising that most farmers have to be expert planners and investors. But getting an inside view into how a farmer plans for the future of their business is a rare opportunity.
In this episode, you’ll hear firsthand how Hallie Shoffner, a sixth-generation row crop farmer in the Mississippi Delta, makes decisions for her farm and company, SFR Seed. While Hallie is an enthusiastic adopter of new farming innovations, this conversation shows that every decision must be well supported by reliable data and the right incentives.
Listen in to hear Hallie speak about:

• Investing in conservation practices as a tactic to mitigate financial and environmental risk
• What farmers like Hallie want to see from potential partners and vendors in agtech
• How COVID-19 impacted a large project to electrify operations on the farm
• Why many farmers are skeptical of participating in carbon programs and markets

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