Numi Organic Tea: Reem Hassani and Ahmed Rahim

Numi Organic Tea: Reem Hassani and Ahmed Rahim

When they were in their 20s, Reem Hassani and her brother Ahmed Rahim were not the kind of people you'd expect to launch a multi-million dollar business. Reem was a California artist moonlighting as a substitute teacher, and Ahmed had been living the bohemian life of a photojournalist in Europe. But these two children of immigrants from Iraq had an idea: to introduce the dried lime tea they remembered from their childhood to the U.S. Working out of Reem's 600-square-foot apartment in Oakland, the siblings learned all about the challenges of lining up importers, packagers, and retailers to launch a premium loose-leaf tea brand—meant to be slowly steeped and savored. More than twenty years after it's launch in 1999, Numi Organic Tea is a privately held B Corporation that sells tens of millions of dollars of Fair Trade, organic tea every year. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(819)

Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

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Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

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For decades, a dozen eggs was just… a dozen eggs.No story. No real branding. No reason to care who produced them.Then Matt O’Hayer came along and asked a question almost nobody in America was asking: ...

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Bobo’s: Beryl Stafford.  A Single Mom Turns a Baking Project into a $100M Business

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Advice Line with Miguel McKelvey of WeWork

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Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing returns on dig...

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