Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
For decades, a dozen eggs was just… a dozen eggs.No story. No real branding. No reason to care who produced them.Then Matt O’Hayer came along and asked a question almost nobody in America was asking: ...
23 Mar 1h 8min
Advice Line: What’s Your Value?
In today’s special episode, Guy and four former show guests talk with callers about how they can prove the value of their products—and themselves.First, Meagan from Vermont questions whether an experi...
19 Mar 37min
Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge
Aaron Krause did not set out to reinvent the kitchen sponge. He was a car detailer, building buffing pads and the machines that made them. To clean his greasy hands, he made a makeshift hand scrubber ...
16 Mar 1h 29min
Advice Line with Hernan Lopez of Wondery
Today’s callers: Heather from Ontario talks through a DTC strategy for her retail pain relief tape and patches. Then Nawal in Michigan considers a rebrand for her uniforms designed for Muslim students...
12 Mar 44min
Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business
Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M BusinessAt 40, Beryl Stafford’s life cracked open. Her marriage ended, she hadn’t worked in years, and she had two daughters t...
9 Mar 58min
Advice Line with Miguel McKelvey of WeWork
Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing returns on dig...
5 Mar 44min
Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand
Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international.Cameron Healy totally skipped the “national” part. When Ket...
2 Mar 1h
Advice Line with Alexa Hirschfeld of Paperless Post
Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build...
26 Feb 41min
