Inside the Playbook: Charlie Rocket on How Music Managers Create Momentum for Their Artists
In this clip from The Manager’s Playbook, Charlie Rocket breaks down his “Blitzkrieg” approach to music marketing; a focused 30-day sprint built around urgency, consistency, and strategic execution.In...
3 Apr 14min
The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset
In this episode of The Manager’s Playbook, Charlie Rocket joins us for a powerful conversation on artist development, music marketing, fan building, independent artist strategy, and the mindset requir...
31 Mar 2h 35min
Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development
In this clip from The Manager’s Playbook, Tommy Brown breaks down why K-pop continues to win at artist development, and why its system still looks a lot closer to Motown than what much of the American...
30 Mar 11min
Inside the Playbook: Tommy Brown on What Netflix’s Hitmakers TV Show Left Out
In this clip from The Manager’s Playbook, Tommy Brown reflects on his experience filming Netflix’s Hitmakers, the pressure of creating on camera, and why the show did not go deep enough into the real ...
29 Mar 18min
Inside the Playbook: Tommy Brown on The REALITY of Music Producer Fees, Points & Publishing
In this clip from The Manager’s Playbook, Tommy Brown breaks down one of the hardest truths in the music business: huge streaming numbers do not always mean real money for songwriters and producers. W...
28 Mar 15min
Inside the Playbook: Tommy Brown on Why Music Producers Need Content
In this clip from The Manager’s Playbook, Tommy Brown breaks down why visibility and content strategy are now part of the job for artists, producers, and songwriters. We talk about why posting consist...
27 Mar 17min
The Manager’s Playbook 060: Tommy Brown - Hit Records, Ariana Grande, Songwriting, Producer Splits, Publishing & Artist Development
In this episode of The Manager’s Playbook, I sit down with Tommy Brown (TBHits), hitmaking music producer, songwriter, and one of the most important creative forces behind modern pop music. Tommy has ...
24 Mar 2h 13min
Inside the Playbook: LaRussell & Tietta Mitchell on LaRussell’s Operations
In this clip, LaRussell and his team break down what it really takes to build an independent music business at scale.They talk about the infrastructure behind the operation: merch, brand identity, pho...
23 Mar 21min
