The Incentives, Barriers, and Willingness to Pay for Carbon Programs in Agriculture, with Emma Fuller, Corteva Agriscience

The Incentives, Barriers, and Willingness to Pay for Carbon Programs in Agriculture, with Emma Fuller, Corteva Agriscience

When it comes to designing carbon programs in agriculture, there is a very real tension between the science and the commercial realities of drawing down carbon at scale. Particularly, the question of how to incentivize on-farm practice changes is one that many companies in ag carbon have failed to answer.
Working at the intersection of these tensions is our guest this week, Emma Fuller, Carbon and Ecosystem Services Portfolio Leader at Corteva Agriscience. An accomplished data scientist and ecologist, Emma began her career in agrifood systems publishing research on West Coast fisheries in the US, before jumping into the world of startups at Granular. After their $300M acquisition by what is now Corteva Agriscience, today Emma designs programs that credit farmers for reducing greenhouse gas emissions or sequestering carbon in their soils.
In this episode, Emma talks about:

  • How it felt to move from academia into industry, and how Emma realized that the barriers to scaling carbon programs had little to do with science
  • Why Corteva decided to partner with carbon marketplaces, and how this strategy is unlocking more scale and delivering value to both parties
  • Conflicts of interest in carbon markets, and whether one company can both measure an intangible commodity and sell it

For more information and resources, visit our website.

Episoder(203)

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

While there is a growing recognition of the importance of indigenous knowledge in agriculture, all too-often, First Nations people are being asked to fit in with an established model. What if we flipp...

4 Feb 39min

The Future of Farming is Autonomous, with Brett McMickell of Kubota

The Future of Farming is Autonomous, with Brett McMickell of Kubota

We’ve hit a tipping point for autonomy in agriculture, so how far off is fully autonomous farming? In this episode, Matthew Pryor sits down with Brett McMickell, Chief Technology Officer at Kubota Nor...

21 Jan 41min

Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

Today's episode is a tangible example of a company in the "natural capital" space. While not traditional agtech, the Hydrowood journey hits familiar themes: building a business within nature's constra...

10 Des 202547min

Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

Over the past few years, the conversation about autonomy in agtech has moved from “but, does it work?” to “how can I get started?” This is a significant shift, indicative of autonomous machinery becom...

26 Nov 202532min

The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

In the race to decarbonize agriculture, the spotlight often falls on carbon sequestration, genetics, and alternative proteins. But have we overlooked something that’s right in front of us? Electricity...

12 Nov 202544min

The realities of winding up an agtech app, with Nikki Davey

The realities of winding up an agtech app, with Nikki Davey

What happens when an agtech startup with market pull, a clear mission, and global momentum still doesn’t make it?Nikki Davey is the founder of Grown Not Flown, which helped thousands of local flower g...

30 Okt 202545min

Agtech trends: bundling, unbundling, LLMs  and more with Shane Thomas and Matthew Pryor

Agtech trends: bundling, unbundling, LLMs and more with Shane Thomas and Matthew Pryor

‘Bundling’ is a well-known business strategy, especially in tech, where it’s not only used to increase sales and move slow-selling products, but also to tie customers into an ecosystem (such as Apple ...

15 Okt 202532min

Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi

Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi

The biggest issue facing the cotton industry isn't fast fashion or water consumption. It's that the people growing cotton have been rendered invisible. The industry fixates on fiber quality and commod...

1 Okt 202531min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
okonomiamatorene
lederpodden
rss-markedspuls-2
rss-fa-makro
boligbobla
lederskap-nhhs-podkast-om-ledelse
rss-impressions-2