How Odoba Turned Heritage Into a Handbag Brand | Emily Blumenthal & Odoba Nnani

For Odoba Nnani, building her brand became a masterclass in trusting instincts and weaving cultural heritage into every creation. Born in Nigeria and moving to the U.S. at eight through the visa lottery, she balanced family expectations with a growing creative drive. When the pandemic hit, she traded law school dreams for crafting accessories that blend beauty, function, and heritage. Her design philosophy? A great bag works anywhere—sweatpants to store runs, dressed up for church, or taken t...