134: Building the Brand: Part 8: For the Committed

In this episode, I share my return to the CEO role in early 2024 and our subsequent moves to refocus and rebuild the brand. I discuss the challenges faced, including the decision to let go of certain staff and product lines, and the importance of maintaining a winning culture.

This chapter captures our move back to Texas, the building of a new HQ, and the successful launch of new products, all leading up to the present day in August 2025.

CHAPTERS:

00:00 Introduction

01:04 The Return to Leadership

04:50 Chapter Eight: Moving Back to Texas

07:47 Office Reorganization and Fresh Start

15:55 Lessons from Endurance Training

20:20 Pruning for Growth: Necessary Endings

36:32 Key Initiatives for 2024

41:03 Expanding Internationally: UK and iHerb

43:18 Back in Texas: Business and Personal Life

45:48 A Life-Changing Accident

51:21 Building a Winning Culture

58:39 Leading with Heart and Mind

01:03:56 Defining the Vision: Core Values, Purpose, and Goals

01:06:41 Summer of 2025: Achievements and Reflections

01:14:38 Conclusion: Gratitude and Future Outlook

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