The Attribution Reset (with Yousef Kattan)
Yousef Kattan, Founder and CEO of Truth Marketing, joins this episode of Adtech Unfiltered for a candid conversation about the state of measurement and attribution. From the myth of last-click to the ...
27 Feb 24min
How Agencies Deliver Innovation (with Savannah Westbrock)
Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions ...
30 Jan 22min
Target Effectively in the Privacy-First Era (with Liz Emery)
Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She join...
26 Nov 202530min
Advertising with a Conscience (with Chad Hickey)
What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible...
28 Okt 202532min
The Age of the Savvy Media Buyer (with Darrick Li)
Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of techno...
23 Sep 202517min
Finding Smarter CTV Audiences (with Peter Crofut)
In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. From avoiding mismatched...
2 Sep 202516min
Building Better Online Communities for Users—and Advertisers (with Jim Daily)
How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host Noor...
25 Aug 202517min
