How to Brand Technology
Culture & Code6 Mar 2025

How to Brand Technology

Some of the biggest global brands are tech companies (Apple, Google, Samsung, Nvidia), and in this episode, Rei and Ana explore the branding strategy behind technology. From myth-making to a seamless omnichannel experience to translating narratives into user interface, we are looking at how branding of tech is different.


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Episoder(25)

Can America Continue Its Bull Run?

Can America Continue Its Bull Run?

In this episode of Culture and Code, Rei and Tara explore one of the most consequential questions facing the tech industry: whether America can maintain its technological dominance in an era of geopol...

12 Nov 202534min

The Battle for Your Browser

The Battle for Your Browser

In this episode of Culture and Code, Rei and Tara explore the resurgence of the browser wars as AI companies race to control the interface between users and the digital world. From OpenAI's Atlas to P...

4 Nov 202525min

The Matcha Craze: How It Started

The Matcha Craze: How It Started

In this episode of Culture and Code, Rei and Tara explore the unexpected global rise of matcha through the lens of Cuzen Matcha, a San Francisco-based company bringing ceremonial Japanese tea to the m...

28 Okt 202525min

The Sora Experiment: Low & High Bars for Creativity

The Sora Experiment: Low & High Bars for Creativity

Episode SummaryIn this episode of Culture and Code, hosts Rei Inamoto and Tara Tan dissect OpenAI's controversial launch of Sora, the AI video generation platform that became a viral sensation and a c...

21 Okt 202527min

Agentic Commerce and the Future of Shopping

Agentic Commerce and the Future of Shopping

In this episode of Culture and Code, Rei and Tara explore the seismic shift happening in online commerce through OpenAI's latest announcements. They dissect how ChatGPT is evolving into an operating s...

14 Okt 202528min

Why Tech Brands Need Personality Again

Why Tech Brands Need Personality Again

Episode SummaryIn this episode of Culture and Code, hosts Rei Inamoto and Tara Tan dissect the recent advertising campaigns from AI giants OpenAI and Anthropic, exploring what these vastly different a...

8 Okt 202522min

Love and Attachment in the Time of AI

Love and Attachment in the Time of AI

Episode SummaryIn this thought-provoking episode of Culture and Code, hosts Rei Inamoto and Tara Tan explore the rapidly expanding world of AI companionship—from adorable robotic creatures to virtual ...

30 Sep 202527min

Elevators, AI, and the Fear of Change

Elevators, AI, and the Fear of Change

Automatic elevators were invented in the 1890s. But it took almost 50 years before people would ride them without an operator. Rei and Tara dive into why humans resist new tech, why AI adoption is bre...

23 Sep 202530min

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