Reaction is a Great Competitive Strategy

Build the cultural competence of your business on the ability to successfully react to unexpected events rather than rely on traditional planning methods that try to build precision into your plan over the next 5 years.

There is too much unpredictability and randomness in markets to be able to create a plan and strategy that effectively accommodates future uncertainty. Successful businesses are able to react quickly when their chosen path is no longer available to them.

In this episode, Roy discusses what it takes to create a ‘reactive culture’ in an organization and why it’s essential to a successful competitive strategy.