Breakaway From Boring

Straight Talk For Small Business.

Break Away From Boring! Be Audacious.

What you’ll find in this amazing episode:

▪️The story behind BE DiFFERENT or be dead.

▪️Why breaking away from tradition is key to business survival.

▪️Finding A true competitive advantage.

▪️Knowing what makes us unique with The ONLY Statement.

▪️What are CLAPTRAP expressions and why we should never use them.

▪️Marketing needs to focus on what customers CRAVE, not on what they need.

▪️Audacious Leadership.

▪️Throwing away benchmarking and copying.

— Salim Omar, Host, The CPA Marketing Genius Podcast