Explore Edmonton - Alberta Impact

Fresh in the role but stacked with both the team and experience, Explore Edmonton CEO, Traci Bernard joins Bryce to discuss the importance, opportunities and potential future of marketing and selling Edmonton as a place to visit.

Traci is no stranger to the tourism sector after working 24 years at the Edmonton International Airport; for more than a decade, she has served as an executive-level leader at EIA. Her most recent position was as Vice President Strategy, Environmental Social and Governance and Corporate Communications. She was responsible for communications, government relations, advocacy and partnerships including tourism and Indigenous tourism partnerships.

Traci is currently on the Board of Directors for the Tourism Industry Association of Canada, giving her powerful insight on the direction of tourism in our country. During her years at the airport, she also travelled extensively selling air services to our city and that gave her the opportunity to view Edmonton and its tourism product through other's eyes.