#4 - Personalization vs Privacy in the AI Era | Helen Yu, CEO & Digital Transformation Expert

In this episode, Miguel Machado welcomes Helen Yu, founder and CEO of Tigon Advisory Corp., a globally recognized thought leader in AI, cybersecurity, and digital transformation. Helen reveals actionable strategies for balancing hyper-personalized marketing with growing privacy concerns, implementing generative AI for content creation, and leveraging predictive analytics to transform customer journeys.

Key highlights:

• Privacy-First Personalization: Master the delicate balance between data-driven marketing and customer privacy protection in 2025
• Generative AI Marketing Strategy: Discover how leading brands are using AI content creation tools to scale personalized campaigns
• Predictive Customer Analytics: Learn how AI forecasting models are revolutionizing engagement rates and retention metrics
• AI Leadership Roadmap: Exclusive book recommendations, learning resources, and must-attend conferences for marketing executives

Essential listening for CMOs, CX leaders, digital marketing directors, and innovation executives navigating AI transformation. Gain practical insights from Helen's extensive experience advising Fortune 500 companies on implementing AI-powered marketing while maintaining customer trust.