Leveraging Location for Art Sales with Ashley Lucas (#69)
The Art Biz17 Des 2020

Leveraging Location for Art Sales with Ashley Lucas (#69)

I don't believe in making art for a market, I believe in making art from your soul and then finding the right audience for it. But sometimes we are lucky enough to make the art we want, then tweak it just a bit so we can broaden our audience. My guest today has found a way to do just that.

Ashley Lucas (aka Lady Lucas) is an artist whose work features smartly dressed animals and other sweet anthropomorphic characters. She has illustrated numerous children's books, coloring books, and other cute projects. By placing her characters in the local townscape Ashley has increased the appeal of her work to a specific audience that continues to grow.

In today's conversation, I talked with Ashley about how she came up with the idea to tap into people's love of a specific location and how she leverages it for her prints, products, and commissioned work.

We also discuss how she connected with a community even before moving there, how she juggles her life as an artist with that as a mother of a two-year-old, and which social media platform offers the greatest return for her work (it's not Instagram).

Even if you don't "do" cute or illustrations or location-specific art, you'll want to listen to ideas for connecting to new communities.

Highlights

  • Ashley Lucas describes the inspiration behind her characters. (2:22)

  • How COVID-19 and motherhood have affected Ashley's income streams. (6:22)

  • Juggling a growing art business and a busy two-year-old. (9:18)

  • The value that community connections bring to your art business. (13:18)

  • Distinguishing between prints and commissioned pieces and how to price each. (19:01)

  • Customizing standard city pieces without redrawing each one. (21:41)

  • How Ashley connected with her new community before moving there. (25:25)

  • How the pandemic has made a strong online presence more important than ever. (28:21)

  • Marketing through TikTok and exploring current culture. (31:20)

  • Curating email lists for artists and for promoting products. (34:13)

  • Which social media platform generates the most work for Ashley? (35:25)

  • Ashley's strategy for promoting her web stores. (37:14)

  • The key to making your art appealing to buyers. (40:28)

  • A look at Ashley's next project and the future of Lady Lucas. (43:00)

Mentioned

Resources

Episoder(256)

Building Community Through Art: The Lights Out Model (255)

Building Community Through Art: The Lights Out Model (255)

Daniel Sipe and Karlë Woods didn't set out to start an arts organization. They just wanted to talk to artists during the pandemic. Four years later, Lights Out has produced 95 artist documentaries, th...

29 Jan 43min

Art World Gatekeeping Forces Artists to Compete with Damien Davis (254)

Art World Gatekeeping Forces Artists to Compete with Damien Davis (254)

Damien Davis is a visual artist and writer who questions the art world's power structures from an artist's perspective. In this conversation with host Alyson Stanfield, he exposes the gatekeeping mech...

22 Jan 52min

Practicing Steady Confidence as an Artist (253)

Practicing Steady Confidence as an Artist (253)

Host Alyson Stanfield reveals an uncomfortable truth in this solo episode: the problem isn't that you don't know enough. The real challenge is building the confidence to act on what you already know. ...

8 Jan 16min

Stop Waiting for Opportunities and Start Shaping Them with Ebony Iman Dallas (252)

Stop Waiting for Opportunities and Start Shaping Them with Ebony Iman Dallas (252)

host: Alyson Stanfield In this coaching-style episode, host Alyson Stanfield coaches Ebony Iman Dallas through the challenges of building a sustainable public art career while navigating motherhood, a...

18 Des 202550min

Beyond Information: Why Artists Need Frameworks (251)

Beyond Information: Why Artists Need Frameworks (251)

What happens when you realize the way you've been working isn't sustainable? When you've built something successful but it's costing you sleep, peace of mind, and the very things you set out to protec...

11 Des 202522min

From Relief to Revenue: 5 Years into Her Art Business with Dawn Trimble (250)

From Relief to Revenue: 5 Years into Her Art Business with Dawn Trimble (250)

host: Alyson Stanfield In 2020, Dawn Trimble was laid off from her interior design job during the pandemic while navigating a divorce—and she felt relief. That moment became a turning point. Within mo...

4 Des 202551min

Artist Friendships that Lead to Collaborative Exhibitions and Opportunities (249)

Artist Friendships that Lead to Collaborative Exhibitions and Opportunities (249)

host: Alyson Stanfield Alicia Bailey and Melinda Laz are part of a four-artist collaborative group in Denver that's been working together for years because it's made them better artists. In this conve...

20 Nov 202548min

Being the Artist I Want My Son to See with Stephanie Brown (248)

Being the Artist I Want My Son to See with Stephanie Brown (248)

In part one of this conversation (episode 247), Stephanie Brown shared how she strategically funded her education and built her early career foundation. Now it's time to talk about what happens next: ...

13 Nov 202533min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
utbytte
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
okonomiamatorene
morgenkaffen-med-finansavisen
lederpodden
finansredaksjonen
rss-markedspuls-2
flypodden
rss-finansforum-2
rss-kantsonen