How to maintain loyalty when consumer needs change with Unilever's Axe leader
Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products designed to lighten usage among teen boys through a more con...
22 Apr 23min
How David's Bridal applied the power of AI to wedding planning and dress shopping
Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs and writing press releases, to shopping in ChatGP...
15 Apr 28min
Why Suave is leaning into comedy and social content to drive Gen Z growth
Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content. She also discusses...
8 Apr 20min
Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America.
Genesis CMO Amy Marentic describes how the auto brand took a blank canvas approach to raise awareness in a segment dominated by older brands like BMW and Mercedes. She describes how the marketing depa...
1 Apr 18min
Refreshing a heritage brand for the AI era with Consumer Reports CMO
Consumer Reports CMO Khalid El Khatib explains how the independent nonprofit brand's 90-year history of testing products is creating trust amid AI slop and misinformation, reflected in its recent $3 m...
25 Mar 22min
How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen
Chief Marketing Officer Jessica Jensen is positioning the platform as a "port in the storm" for job seekers navigating a tough market. She discusses how the message is coming to life in a new campaign...
18 Mar 23min
Inside SkyPop's playbook for marketing protein soda to everyday consumers
SkyPop CMO Dave Cohen discusses the protein boom on the beverage aisle, and how the brand uses TikTok and audio sampling in their marketing gameplan. He also discusses how the brand, which formerly we...
11 Mar 21min
Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig
Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic lon...
4 Mar 20min
