469: Market trends analysis (Strategy Skills classics)

469: Market trends analysis (Strategy Skills classics)

Let's be honest. Most consultants simply go into Google and search for any reports / analyses to compile market trends/an industry analysis fact pack. In other words, they do not put much thought into it beyond ensuring they are not caught for plagiarism. This is because many consultants think of the market trends or industry analysis as an output to deliver, which will never be used, and it does not matter what comprises the analysis.

For this episode, let's revisit a Strategy Skills classic from week 4 of the Corporate Strategy & Transformation study, where we discuss how/why we built a bespoke market trends pack for the client addressing the issues important to them and them only. We used this market trends analysis to guide the executives on the issues we considered important to their strategy.

Click here to see the full study and here to see the merger study and market entry study.

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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23 Mar 49min

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Jason Wild discusses the discipline of building and scaling businesses through careful capital allocation, operational focus, and a clear understanding of risk. He explains how leaders often misjudge ...

18 Mar 54min

636: Dr. John La Puma on the Hidden Health Costs of Indoor Living

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Dr. John La Puma discusses how everyday environmental choices shape sleep, cognition, and long-term health. Drawing on research from medicine, neuroscience, and environmental science, he explains why ...

16 Mar 46min

635: McKinsey Senior Partner Chris Bradley on The Real Drivers of Long-Term Economic Growth

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634: BCG's Julia Dhar on Why 70% of Major Change Efforts Fail

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