340: Interview with Bill Matassoni

Every now and then, someone comes along and makes the subject of management both fun and insightful. That's what Bill Matassoni has done in his memoir—a combination of compelling stories and contrarian substance—that covers his forty-year career selling what he calls "ephemeral things." In addition to the memoir, Bill plays host to a series of videos that are entertaining, irreverent, and filled with his conviction that marketing is the primary driver of progress in both commercial and social markets. We will soon release Bill Matassoni's memoir and documentary series. If you would like to read a bonus chapter, view advance content and receive other exclusive strategy material, please sign up below.

http://www.marketingsavestheworld.com

https://www.firmsconsulting.com

Episoder(843)

854: Important case interview elements to consider (Case Interview & Management Consulting classics)

854: Important case interview elements to consider (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about important case interview elements to consider. Analyzing customers, competitors and the market: 3 a...

29 Apr 9min

853: Brainstorming with definitions (Case Interview & Management Consulting classics)

853: Brainstorming with definitions (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about brainstorming with definitions. Brainstorming is very difficult and a crucial skill to have when so...

27 Apr 5min

852: Giving interviewers benefit of the doubt (Case Interview & Management Consulting classics)

852: Giving interviewers benefit of the doubt (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about the importance of you, the candidate, never ever giving the interviewer the benefit of the doubt, w...

22 Apr 8min

851: Building Hypotheses From Data Exhibits (Case Interview & Management Consulting classics)

851: Building Hypotheses From Data Exhibits (Case Interview & Management Consulting classics)

Reading graphs is a perennial problem for many candidates. Yet, the problem is not the interpretation of the graphical data itself. Rather, it is knowing what to do with that data once you have interp...

20 Apr 13min

850: You Cannot Join McKinsey Strategy (Case Interview & Management Consulting classics)

850: You Cannot Join McKinsey Strategy (Case Interview & Management Consulting classics)

Far too many candidates demonstrate poor knowledge of consulting by insisting that they want to work for McKinsey strategy and not operations or BTO. This is a flawed strategy which will only hurt the...

15 Apr 10min

849: Ignoring partners in an interview (Case Interview & Management Consulting classics)

849: Ignoring partners in an interview (Case Interview & Management Consulting classics)

You have been brainwashed by every single forum and case book to assume that McKinsey wants a framework and set of hypotheses, that you have stopped listening as carefully to the interviewer and simpl...

8 Apr 9min

848: Evaluating your firm's training (Case Interview & Management Consulting classics)

848: Evaluating your firm's training (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss consulting firm's training. Too often clients ask the wrong questions when it comes to assessing train...

6 Apr 13min

847: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

847: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the economic impact of poor business judgement. The economic impact of poor business judgement, is a t...

2 Apr 8min

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