1755: Insider Secrets of the Supplement Industry With Mike Matthews

In this episode Sal, Adam & Justin speak with Mike Matthews about the realities of the supplement industry and his new book Muscle For Life.

• How did the supply-chain shortage affect Legion? (2:42)
• Why Facebook ads are NOT what they used to be. (5:42)
• The value of the brand factor. (10:38)
• The importance of timing. (12:46)
• The dirty tricks behind how the supplement industries sell products. (16:27)
• Is the market getting better or worse with weeding out the bad actors? (24:54)
• The common marketing ploy of taking research and using it to build profits. (34:50)
• The standards that Legion holds to. (37:38)
• His predictions on creatine. (45:35)
• How does Mike structure and scale his Limited Liability Companies (LLCs)? (57:27)
• The details behind Mike’s latest book and who it is for. (1:05:42)
• How a good coach will meet someone where they are at. (1:11:45)
• Mike’s process of analyzing data and distributing it to the masses. (1:13:28)

Related Links/Products Mentioned

• February Promotion: MAPS Performance and MAPS Aesthetic 50% off!! **Promo code “FEB50” at checkout**
• Visit Blinkist for an exclusive offer for Mind Pump listeners!
• Books by Michael Matthews - Legion
• Muscle for Life | Book by Michael Matthews
• Watch The Social Dilemma | Netflix Official Site
• Arsenic, Lead Found in Popular Protein Supplements
• Redcon1 Founder Aaron Singerman Sentenced to 4.5 Years In Federal Jail in The Blackstone Labs Case
• 'Craze' Sports Supplement Contains Meth-Like Substance: Report
• REDCON1 Completes Strategic Investment From Trivest Partners
• Pros and Cons of Creatine – Mind Pump Blog
• Creatine — Health Benefits, Dosage, Side Effects | Examine.com
• Effect of different frequencies of creatine supplementation on muscle size and strength in young adults
• Mind Pump Podcast – YouTube
• Mind Pump Free Resources

Featured Guest/People Mentioned

• Mike Matthews (@muscleforlifefitness) Instagram
• Darren Candow | KHS, University of Regina