Viral Videos, Media Ethics, and Writing The Bystander with John P. David

Author and PR/crisis-communications consultant John P. David joins Healthy Mind, Healthy Life to unpack the real-world spark behind his debut mystery novel, The Bystander—a story launched by a viral video of an active-shooter incident and the cascade of fame, perception, and responsibility that follows. We dig into how media lenses shape “truth,” what virality does to decision-making, and why fiction can help us metabolize hard topics like PTSD, manipulation, and public scrutiny. John also shares a direct, workable path for first-time authors—from tightening the craft to assembling the right editorial help—so you can actually finish and publish your book. If you care about storytelling, reputation, and mental health in an always-on media world, this conversation is for you.

About the Guest :

John P. David is a seasoned public relations and crisis-communications consultant, author of the business book How to Protect (or Destroy) Your Reputation Online, and now a debut mystery novelist. His first novel, The Bystander (Duel Publishing), has been long-listed and recognized by multiple awards and noted for its timely, thought-provoking plot.

Key Takeaways:

• Viral footage doesn’t equal universal “truth.” The same clip can drive polar opposite conclusions depending on viewers’ priors and context.

• Speed changes judgment. Always-on sharing compresses reflection time and can push institutions and individuals toward snap decisions.

• Story over stance. The Bystander is entertainment first, yet it threads real issues—gun culture debates, PTSD, and media manipulation—so the world feels authentic.

• Fame has a shadow. Sudden visibility from viral moments can invite exploitation and distort a person’s self-narrative.

• Fiction as processing. Novels create safe distance to explore contentious topics and emotional fallout without writing a “position paper.”

• Writing tip #1: Start anyway. You learn the game by playing—draft, revise, and keep momentum.

• Writing tip #2: Don’t go solo. Hire editors to pressure-test structure, pacing, and clarity; polished mechanics (grammar, proofing) are non-negotiable.

• Writing tip #3: Map your path. There are multiple viable routes to readers; choose one and execute consistently.

• Communications lesson: Pictures may be “worth a thousand words,” but video can be “worth ten thousand”—and require even more ethical care.

• Mental-health lens: Public crises impact people privately; recognize trauma responses and build supports accordingly.

How to Connect with the Guest

Website: https://byjohndavid.substack.com/Book: The Bystander — available via major online retailers (Amazon, Barnes & Noble, etc.).Events, reviews, and updates are listed on his website.

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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

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