What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas

What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas

Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list.

In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big question:

What would you do as a Head of eCommerce tasked with massively improving operational efficiency — especially when growth at your brand has stalled?

Hit PLAY to hear:

  • 🚨 Why stalled growth is actually a wake-up call for your eCommerce brand
  • 🧾 The ruthless audit every Head of eCom should do on costs, teams & tech
  • ⚡ Quick wins that free up cash and time to spark new growth
  • ⏳ How to stop wasting hours on admin & turn time into your secret weapon
  • 🤖 The smart way to use AI for creative output (without losing your brand DNA)
  • 🎯 Why an inspiring vision — not cost-cutting fear — gets teams on board with change

Key timestamps to dive straight in:

[04:42] Streamline and Audit for Growth

[07:19] Evolving Design and Business Practices

[12:31] Strategic Prioritization for Quick Impact

[15:46] Experimentation Drives Business Improvement

[19:18] Team Meetings: Encouraging Experiments

[22:28] Focus on Brand Consistency

[26:22] AI Design Needs Specificity

[28:17] Listen to Janis’ Top Tips!

Full episode notes here: https://ecmp.info/566



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