11. Greenwashing in the Outdoor Industry with Steven Sashen

11. Greenwashing in the Outdoor Industry with Steven Sashen

In episode 11 of the Outdoor Minimalist podcast, we are going to hit a topic that I love to talk about but I hate that exists: greenwashing.

Like many topics that I cover in my book, I feel confident I could do an episode on my own about this, but I’d rather hear from industry experts about greenwashing specifically in the outdoor industry, their experiences, how they avoid it, and their ideas moving forward.

So, to help me dig deeper into this important topic, I am thrilled to share my conversation with Steven Sashen.

Steven is a serial entrepreneur who has never had a job, a former professional stand-up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Xero Shoes has been on the Inc. 5000 list of fastest-growing companies for 5 years in a row. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

XERO SHOES WEBSITE: https://xeroshoes.com/go/OUTDOORMINIMALIST

XERO SHOES INSTAGRAM: https://www.instagram.com/xeroshoes

BAREFOOT RUNNING BOOK: https://www.goodreads.com/book/show/9925784-the-barefoot-running-book

SNOPES: https://www.snopes.com/

MICROPLASTICS INFO: https://www.nytimes.com/wirecutter/blog/reduce-laundry-microfiber-pollution/

Episoder(286)

220. Eco Anxiety, Burnout, and the Path to Sustainable Activism with Laura Hartley

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Big Bend Border Wall Lawsuits, FY27 Budget Cuts for BLM, and Boundary Waters Mining Protections Revoked - Public Lands News (April 6-17)

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13 Apr 32min

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6 Apr 37min

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In this week's public lands news briefing, we cover three main stories:1. The Trump administration has begun the process of potentially reversing federal protections for the lands surrounding Chaco Cu...

3 Apr 23min

217. How AllTrails Is Using Trail Data to Protect Public Lands with Pitt Grewe

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In recent years, more people than ever have been heading outdoors—discovering new trails, exploring public lands, and connecting with nature in ways that are shaping the future of outdoor recreation. ...

30 Mar 33min

216. How to Use a Walk in Nature as a Meditation Practice with Brian Berneman

216. How to Use a Walk in Nature as a Meditation Practice with Brian Berneman

What do you think of when you think of meditation? Many people think of meditation as only sitting still and clearing your mind, but in reality, mindfulness can happen through movement, sound, and att...

23 Mar 39min

Oak Flat Transferred to Multinational Mining Company and Big Bend Border Wall Pushes Ahead - Public Lands News (March 9-20)

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During this week’s public lands news briefing on the Outdoor Minimalist podcast, we have two feature stories for you. What we cover this week:1. Oak Flat, a sacred indigenous site and popular rock cli...

20 Mar 25min

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