Nir Eyal “Why These £39 Placebo Pills Actually Work”
There's a pill on Amazon called Fukitol. It contains nothing. And yet people buy it, swear by it, and give it five stars. Today, Nir Eyal explains the remarkable science behind why placebos work. ...
20 Apr 29min
What the World’s ‘Best Chat-Up Line’ Reveals About Human Psychology
Professor Richard Wiseman wanted to discover the world’s #1 chat-up line. But in doing so, he discovered several secrets behind human psychology. On today’s Nudge he covers: 1) Why councils shou...
13 Apr 27min
Learn psychological pricing in 24 minutes
I get a lot of questions about pricing. Should I start with our most expensive item first? Should I use precise prices instead of rounded ones when negotiating? Should I name competitors when comp...
6 Apr 24min
Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant
Most restaurants have a major problem. Paying the bill. Give the bill too early, and the customer feels rushed. Too late, and they feel ignored. To solve this problem (and many more), Will Guida...
30 Mar 28min
How this fraudster sold fake Scottish tea to the rich & famous
In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands. The BBC profiled him on the One Show. Radio reporters flocked to interview him. Even the Chinese nat...
23 Mar 36min
Will Guidara: “Here’s how I built the world’s #1 restaurant"
Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. But Will’s not a standard restaurateur. He didn’t just focus on creating the best food. He used psychology and b...
16 Mar 35min
Can this “magic” number change your behaviour?
Do nine-ending prices really work? Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products? Can it be used on speed limits? For years this debate ha...
9 Mar 25min
Are we all just status-seeking monkeys?
Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build alliances, and jostle for status in their troop. It’s the first time on Nudge that we’ve looked at the primate root...
2 Mar 30min
