Season 2 | Episode 4: Sell Dreams, Not Products | Luigi Boiocchi, Hugo Boss | AURA Skypool Podcast

Season 2 | Episode 4: Sell Dreams, Not Products | Luigi Boiocchi, Hugo Boss | AURA Skypool Podcast

In the fourth episode of the AURA Skypool Podcast Season 2, we sit down with Luigi Boiocchi, Managing Director of Hugo Boss Middle East. Luigi’s dynamic fashion journey takes us from his early days in Italy, through his time at Ralph Lauren, to leading one of the industry’s most iconic brands.


He shares invaluable insights from decades in the business, reflecting on the philosophies that shape both his leadership and lifestyle, highlighting the importance of reinvention, staying relevant, and having fun along the way.


With a deep passion for creativity and a healthy dose of competitiveness, Luigi offers a rare behind-the-scenes look at what it takes to lead with vision in a constantly evolving industry.


The AURA Skypool Podcast celebrates those who challenge convention, inspire change, and elevate the industries they touch. Each episode dives deep into the minds of those redefining success on their own terms.


Hosted by brand marketing expert Kubi Springer and produced by AURA Skypool and AVANTGARDE Brand Experience Agency.


www.auraskypool.com

Episoder(48)

Heritage to Horizon: Storytelling, Expansion & AI | Lynn Al Khatib

Heritage to Horizon: Storytelling, Expansion & AI | Lynn Al Khatib

In this episode Lynn Al Khatib, VP of Communications at Chalhoub Group, shares her take on storytelling, the power of internal communication, and bringing a team together as one ecosystem. From luxury...

20 Mar 34min

Season 4 | Episode 9 | Fueled By Dreams. Powered By Obsession | Jason Atherton

Season 4 | Episode 9 | Fueled By Dreams. Powered By Obsession | Jason Atherton

Success isn’t the finish line people see, it’s the race they don’t.In this episode of the AURA Podcast, Jason Atherton shares his journey from his early days in the kitchen to building a global culina...

13 Mar 27min

Season 4 | Episode 8: She Leads: Women Defining Success | International Women’s Day Special

Season 4 | Episode 8: She Leads: Women Defining Success | International Women’s Day Special

This International Women’s Day, we celebrate the remarkable women who have joined the AURA Podcast across Seasons 3 and 4.From fashion and entertainment to leadership and business, these conversations...

6 Mar 23min

Season 4 | Episode 7: ŌURA Ring: Mission Over Marketing | George & Doug | AURA Skypool Podcast

Season 4 | Episode 7: ŌURA Ring: Mission Over Marketing | George & Doug | AURA Skypool Podcast

The AURA Skypool Podcast is back with a special episode! Host Kubi Springer welcomes Doug Sweeny and George Abbott to discuss Oura's exciting expansion into the Middle East. Get the inside scoop on th...

27 Feb 17min

Season 4 | Episode 6: Style and Substance | Matthew Priest | AURA Skypool Podcast

Season 4 | Episode 6: Style and Substance | Matthew Priest | AURA Skypool Podcast

What defines the role of an editor in today’s media landscape?Kubi Springer sits down with Matthew Priest, Editorial Director of Esquire Middle East, to unpack what it really takes to lead a modern pu...

20 Feb 31min

Episode 5: Supplying A World Of Good Times | Antonio Gonzalez | AURA Skypool Podcast

Episode 5: Supplying A World Of Good Times | Antonio Gonzalez | AURA Skypool Podcast

What does it really take to scale a hospitality brand globally?Antonio Gonzalez breaks down how Sunset Hospitality evolved from its early foundations into a fast-growing international powerhouse. From...

13 Feb 26min

Season 4 | Episode 4: Don’t Trade Time for Money | Afnan Khalifa | AURA Skypool Podcast

Season 4 | Episode 4: Don’t Trade Time for Money | Afnan Khalifa | AURA Skypool Podcast

What does it really mean to belong?In this conversation, Kubi Springer and Afnan Khalifa explore identity, judgment, and the quiet loneliness that comes with starting over. From moving from Saudi Arab...

8 Feb 34min

Season 4 | Episode 3: Luxury with Purpose | Delphine Lefay | AURA Skypool Podcast

Season 4 | Episode 3: Luxury with Purpose | Delphine Lefay | AURA Skypool Podcast

In this episode of the AURA Podcast, Kubi Springer sits down with Delphine Lefay, co-founder of OnTheList, to discuss the brand’s mission of sustainability in luxury fashion. They explore the company’...

30 Jan 25min

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