Why is Organic Content So Expensive?

Why is Organic Content So Expensive?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down the real cost of content teams, why agency work often disappoints, and how nearshore talent, data-driven charts, and intimate in-person events can drive far more B2B pipeline than vanity views. They walk through their content economics, research workflow, and event strategy for landing enterprise SEO. Key takeaways: Build lean B2B content teams that prioritize revenue, not just reach. Use data-driven charts and research workflows to attract high-LTV enterprise clients. Host intimate in-person events to unlock RFPs and multi-million dollar deals. Chapters:(00:00) Content costs explode to $250k (02:00) In-house content vs agencies (04:30) Data charts and research engine (06:10) Events outranking webinars for revenue (08:00) Intimate B2B executive hotel events (11:30) Speaking inside enterprise headquarters (16:00) Travel grind, jets and demand (18:40) Enterprise-focused content over vanity views (22:00) When paid talks don’t convert (28:30) Paying to speak at the right events (31:30) Executive programs and franchise deals (33:20) Find your best marketing channel

Episoder(3265)

Branding Just Changed Forever

Branding Just Changed Forever

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

8 Apr 19min

Meta Is Firing Anyone Who Doesn't Use AI

Meta Is Firing Anyone Who Doesn't Use AI

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Meta is reportedly pushing engineers to use AI for most of their code, and it may be one of the clearest signs yet that AI adoption is be...

7 Apr 21min

Nvidia’s Growth Just Reaccelerated, And That Should Scare You

Nvidia’s Growth Just Reaccelerated, And That Should Scare You

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

6 Apr 19min

I’m Dominating SEO. If You’re Struggling To Get Impressions, Watch This

I’m Dominating SEO. If You’re Struggling To Get Impressions, Watch This

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https:...

2 Apr 20min

Something Is Happening To Marketing Teams That's Never Happened Before

Something Is Happening To Marketing Teams That's Never Happened Before

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

1 Apr 23min

Everything You Knew About Paid Traffic Doesn't Work Anymore

Everything You Knew About Paid Traffic Doesn't Work Anymore

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

31 Mar 17min

Jensen Huang’s New Plan for Employees Is INSANE

Jensen Huang’s New Plan for Employees Is INSANE

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https:...

30 Mar 22min

How to Hack ChatGPT & Gemini Rankings (It’s Too Easy)

How to Hack ChatGPT & Gemini Rankings (It’s Too Easy)

In this episode, we break down how easy it currently is to “game” AI platforms like ChatGPT and Google Gemini—and why those loopholes won’t last. We discuss the risks of short-term hacks versus long-t...

26 Mar 17min

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