App Marketing by App Masters

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Episoder(1003)

Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)

Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)

In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted.We’re joined by David Barnard, Gro...

14 Mar 1h 14min

Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)

Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)

Most brands are quietly losing revenue because their web-to-app journey is broken.In this video, Steve P. Young (Founder of App Masters) breaks down:✅ Why ecommerce apps convert 3X higher than mobile ...

10 Mar 10min

How I Built Multiple $1M+ ARR Product

How I Built Multiple $1M+ ARR Product

In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenge...

7 Mar 1h 27min

How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets

How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets

How do you successfully sell your app, prepare for a business exit, or structure a SaaS acquisition deal? In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares rea...

3 Mar 25min

App Monetization: Paywalls, Pricing & Revenue Growth Strategies

App Monetization: Paywalls, Pricing & Revenue Growth Strategies

In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s ...

28 Feb 57min

App Marketing 101: How to Grow in a Crowded App Market

App Marketing 101: How to Grow in a Crowded App Market

With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn’t product — it’s distribution.In this video, I break down the single mos...

24 Feb 18min

Lifecycle Experiments That Drive Revenue

Lifecycle Experiments That Drive Revenue

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a...

21 Feb 1h 2min

App Store Optimization: The Proven ASO Framework for 2026

App Store Optimization: The Proven ASO Framework for 2026

Want to increase your organic downloads without spending money on ads? In this video, I break down our proven app store optimization (ASO) framework for 2026. Whether you are an indie developer or man...

17 Feb 17min

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