CMO School

CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons from experts across marketing, mindset, and entrepreneurship to help you grow Whether you're a corporate marketer exploring the Fractional path, a new Fractional CMO figuring it all out, or a seasoned leader looking to scale and systematize your business, CMO School will give you the tools, insights, and confidence to create a career that gives you freedom, fulfillment, and flexibility—on your terms. New episodes drop weekly! Subscribe now and start building a marketing career that lights you up.

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Episoder(64)

How to Think Like a CMO: 6 Laws for Better Marketing Strategy

Anyone can put together a deck full of marketing recommendations. Building a strategy that actually feels like it came from a really good CMO requires a completely different level of thinking.Over the...

15 Sep 20min

Sometimes I Feel Like I'm Bad at Marketing (And I Know It's Not Just Me)

Ever found yourself questioning whether you're actually good at marketing?Maybe you had a client launch go poorly, or they were unhappy with their marketing results. Either way…cue existential crisis....

1 Sep 15min

3 Ways to Grow Your Marketing Business Without Working More Hours

If you've built a successful marketing business, you've probably realised that making more money often means taking on more clients, more projects or working more hours.And at some point, you stop wan...

25 Aug 14min

Thinking About Becoming a Fractional CMO? 5 Fears About the Role (That Aren't Actually True)

Thinking about becoming a Fractional CMO but worried you'll be on Slack all day, stuck in back-to-back meetings, and responsible for absolutely everything?I hear these concerns from marketers all the ...

18 Aug 16min

Miranda Doubled Her Income Working Less as a Fractional CMO

What if you could leave your full-time job, work fewer hours, and nearly double your income - all while doing work you actually love?In this episode, I’m joined by Fractional CMO School alum Miranda H...

11 Aug 24min

She Left Her "Dream Job" to Bet on Herself - And 6x'd Her Income

I think a lot of us have been there, - sitting in a job that looks amazing from the outside, the kind where people go "wow, you work THERE?" - and slowly realizing it's just not filling your cup anymo...

7 Aug 32min

6 Red Flags I Screen For Before I Take On Any Client as a Fractional CMO

I've watched smart, capable marketers and Fractional CMOs burn out, lose money, and start to wonder if the whole Fractional path was a mistake — all because they said yes to the wrong client. And I've...

28 Jul 9min

Will the Fractional CMO Model Work in My Niche?

"Will the Fractional model actually work in MY niche?" — I get this question all the time. And it's the one that keeps people stuck: not starting, saying no to clients who'd be a great fit, or waiting...

21 Jul 7min