An Introduction to David C. Baker

An Introduction to David C. Baker

Blair interviews David about who he is and why people should pay attention to what he has to say - if they should at all...

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Episoder(212)

When Your Clients Talk to Each Other

When Your Clients Talk to Each Other

Your clients are far more likely to talk to each other when you have vertical positioning. Blair has observed both good and bad things arising from this.   Links “How to Ask for Referrals” 2Bobs episode

26 Mar 23min

Facing an Existential Crisis?

Facing an Existential Crisis?

As we are hearing about more firms that are closing during these challenging times, David offers some guidance to help cut through the confusion when our worst fears in our business become reality.   Links "Facing an Existential Crisis" article by David for punctuation.com Rory Sutherland's LinkedIn post David's LinkedIn post

12 Mar 28min

Who Should Set Prices?

Who Should Set Prices?

As Blair continues to encourage expert practice owners to price the client and not the service, he and David discuss the pros and cons of four levels of pricing authority they should be thinking about within their firm, instead of just assuming pricing responsibility automatically defaults to a specific role or job title. Links “Who Should Set Prices In Your Firm?” written by Blair Enns for WinWithoutPitching.com

26 Feb 41min

10 Reasons a Buyer Might Want Your Firm

10 Reasons a Buyer Might Want Your Firm

David thinks principals should build their firms as if they were going to sell it while Blair’s advice is to run it as if you’ll never sell it. Being aware of options as your firm matures can give you the leverage you might need in negotiations.   Links “Ten Reasons Firms Are Bought” by David C. Baker for punctuation.com

12 Feb 32min

To Standardize or Customize

To Standardize or Customize

Through the process of writing his latest book, Blair's thinking has evolved on whether or not firms should resist the urge to productize their services as they work to creatively meet the unique needs of each client.

29 Jan 35min

Don't Bother Eating Your Veggies

Don't Bother Eating Your Veggies

In Blair's experience, the most common reason a lead generation plan doesn’t get executed is it doesn’t recognize and leverage the strengths or motivations of the individuals executing.   LINKS "The Best Lead Generation Plan" article by Blair Enns for WinWithoutPitching.com "The Rungs You Can Reach on the Ladder of Lead Generation" 2Bobs episode

15 Jan 24min

Adapting Hiring Strategies Over Time

Adapting Hiring Strategies Over Time

David describes the differences in what kind of people principals should hire during the early stage of their creative firm’s development when it’s all about “what we can afford,” the middle stage when it’s about “what we need,” and then the later days of an agency when it’s about “what we can learn.”   LINKS “How Your Hiring Strategies Change” by David C. Baker for punctuation.com “The Problem of Standards” by David Maister

1 Jan 26min

The Barbell of Pricing Risk

The Barbell of Pricing Risk

Blair borrows a concept from finance and fitness to help creative agencies find the balance between low risk and high risk pricing strategies.

18 Des 202426min

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