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Among the most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. But their breasts presented an obstacle. Bouncing breasts hurt, as women getting in on the jogging craze found out. Then some friends in Vermont had an idea to stitch a couple jock straps together to build a contraption to keep things in place. This featured story was produced by Phoebe Flanigan and edited by Peter Frick-Wright, with music by Robbie Carver and Dennis Funk. XX Factor: How the Sports Bra Changed History was originally aired on the Outside podcast, a production of Outside Magazine and PRX. The Athletic Brassiere Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.