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Murray Scholz farms with his wife Emma in Southern NSW and the Eastern Riverina on the foothills of the snowy mountains. They grow wheat, canola, lupins, and barley, and run beef cattle and prime lambs.Murray’s family is celebrating their 100th anniversary this year, after his great-grandfather came to the area in 1919. They’ve always been an innovative family, adopting new practices and striving to run a profitableand sustainable business. In this episode, Murray shares several stories of how his thinking has changed through overseas travel and exposure to new perspectives, and the business decisions he’s made as a result.Tune in to learn about:What it’s like to be in the middle of the GMO controversy, where no one seems to listen to what you’re really sayingWhy Murray decided to run sheep, after publicly criticizing them for yearsHow a hiking trip in Switzerland challenged his views on ag policiesThe decisions you can make when you’ve been collecting data for over 30 yearsTips for agtech startups to better engage with farmersTo hear more from Murray or follow what Scholz farming is up to, check out:Practical tips from Murray on integrated weed management and water use efficiency: https://www.youtube.com/watch?v=9b4QRvoma1oMurray on why they integrated sheep and how they’re benefiting from a mixed farming operation https://www.youtube.com/watch?v=6KjUfhCDzkU and https://www.theland.com.au/story/6272468/lifting-profit-to-cut-risk/Find Murray on twitter and Facebook @ScholzFarming