Elvis Dominates: New Film, Merch, Auctions & Earnings in 2025

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Elvis Presley remains a cultural and commercial powerhouse even decades after his death, with several significant developments dominating headlines this week. Director Baz Luhrmann announced that his highly anticipated new Elvis film titled "Epic" will hit theaters worldwide in February 2026, with the Australian premiere happening first at the prestigious Guest House Theater. Unlike previous Elvis projects, Luhrmann emphasized this is neither a concert film nor a documentary, but rather a unique presentation where Elvis sings and tells his story in unprecedented ways.

On the merchandising front, Collector's Label Follow That Dream Records released "The Making of G.I. Blues," a deluxe boxed set commemorating the film's sixty-fifth anniversary. The collection features two comprehensive books and five CDs and became available on November twenty-first for approximately two hundred twenty dollars. This follows the label's tradition of releasing lavish commemorative sets just before the Christmas season.

A bespoke Mathey-Tissot automatic calendar wristwatch gifted by Elvis to his periodontist Dr. Max Shapiro and dental hygienist Jewell Shapiro went up for auction at Bonhams in New York on December first. The gold-plated stainless steel timepiece dates from around nineteen seventy and represents one of many personalized watches Elvis commissioned from his trusted Memphis jeweler Harry Levitch between nineteen sixty-nine and nineteen seventy-one.

On the earnings front, Elvis dropped slightly in Forbes' ranking of highest-paid deceased celebrities, moving from fourth place last year to seventh place in twenty twenty-five. However, the King continues generating substantial income, bringing in one hundred seventy million dollars this year alone—forty-eight years after his death. He has earned a cumulative total of one point two billion dollars and maintains a presence in the top ten of every Forbes edition for the past twenty-five years.

The music catalog continues generating attention, with new releases and reissues gaining recognition. An Elvis Presley album received a silver BPI award in November for exceeding sixty thousand copies sold since its January two thousand five reissue, counting streams, digital downloads, and physical sales combined.

Additionally, multiple Elvis tribute concerts are occurring across North America this season, including performances in Las Vegas, Kingston, and Marysville, keeping the King's musical legacy active in the public consciousness as we head into the holiday season.

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