Byron Sharp, Mark Ritson, and a chat about Crustaceans

Let us know your thoughts. In this episode of We Do B2B, Dale and Shannon explore the ongoing debate between differentiation and distinctiveness in the context of B2B marketing. They discuss how this debate has played out in the marketing world and what it means for businesses in Aotearoa, New Zealand. Dale argues that both differentiation and distinctiveness have their roles to play, and it's essential for B2B marketers to find the right balance between the two. What You Will Learn: Differen...