The Product Marketing Advantage
B2B Inspired11 Sep 2024

The Product Marketing Advantage

Let us know your thoughts. What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a seasoned business owner and marketer, to explore the pivotal role of product marketers in B2B marketing. James offers practical advice on how New Zealand businesses can bridge the gap between sales and marketing by ensur...

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What Our Most Successful Clients Are Doing In February with Team BlueOcean

What Our Most Successful Clients Are Doing In February with Team BlueOcean

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Designing Value That Sticks with Nicola O'Rourke

Designing Value That Sticks with Nicola O'Rourke

Let us know your thoughts. How do you build meaningful B2B experiences in a world where technology is accelerating faster than ever? In this episode of B2B Inspired, we sit down with Nicola O’Rourke, ...

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Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Bra...

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Marketing Effectiveness with Carolyn Schofield

Marketing Effectiveness with Carolyn Schofield

Let us know your thoughts. What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ an...

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Effective Tips On Being A Better Leader with Hayley Nelson

Effective Tips On Being A Better Leader with Hayley Nelson

Let us know your thoughts. Curious what it really takes to lead with impact? In this episode of B2B Inspired, we speak with Hayley Nelson, Head of Marketing at Craigs Investment Partners, about the li...

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Creating Authentic Company Values with Clare Swallow

Creating Authentic Company Values with Clare Swallow

Let us know your thoughts. Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, an...

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Building Business With Purpose with David & Julie Hayes

Building Business With Purpose with David & Julie Hayes

Let us know your thoughts. From humble beginnings to a global brand, BeeNZ is a family-owned business redefining what’s possible in New Zealand’s honey industry. In this episode of B2B Inspired, found...

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Partnering For Export Success with Phillipa Cameron

Partnering For Export Success with Phillipa Cameron

Let us know your thoughts. Thinking about exporting? In this episode of B2B Inspired, we talk with Phillipa Cameron, General Manager – Customer at New Zealand Trade and Enterprise (NZTE), about what i...

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