How Communication Drives Profit in the Trades with Jacob Reese | EP 397

Most businesses get trapped competing on price because they never learn how to create value. In this episode of The Next Level Podcast, Jeremy Miner sits down with Jacob Reese, Vice President of Standard Plumbing Supply, one of the largest family-owned wholesale distributors in the Western United States. Built over three generations. Jeremy and Jacob talk about why communication, not pricing, determines who wins, how contractors get stuck in price-based thinking, and what shifts when you move to results-based selling. They explore how influence applies to sales, leadership, operations, and decision-making, why the best ideas often lose to the best-communicated ones, and how systems like Vendor Managed Inventory help customers buy back time and increase profit. Whether you sell, lead, or run a business, this conversation shows how creating value, not competing harder, is what actually drives growth.

Chapters:

(00:00) Introduction

(03:03) Why Everyone Needs to Learn Sales and Persuasion

(05:45) Stewardship, Legacy, and Long-Term Thinking

(08:30) The Customer Is the Boss Philosophy

(11:45) Vendor Managed Inventory and Buying Back Time

(17:10) Creation vs Competition in Business

(22:15) Price vs Results Based Thinking

(29:05) Communication, Influence, and Objection Prevention

Connect with Jacob

Instagram:⁠https://www.instagram.com/jacobnreese ⁠

Website:⁠https://www.standardplumbing.com⁠

Got a question about sales, persuasion, or objection handling? Text me directly: ⁠+1-480-481-6755⁠

Join the 7th Level University: ⁠https://whop.com/discover/7thlevel/⁠

Join the waitlist for the Ask Jeremy 7q.AI : ⁠https://7q.ai/waitlist⁠

Join the 7th Level Sales Team: ⁠https://hardlyselling.hirebus-careers.com/closer-7th-level⁠

The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: ⁠https://nepqtraining.com/smv-yt-splt-opt-org⁠

Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: ⁠https://www.amazon.com/dp/1636980112⁠

Book a call with my team: ⁠https://7thlevelhq.com/book-demo/⁠

Connect with Jeremy Miner

YouTube: ⁠https://www.youtube.com/@jeremeyminer⁠

Instagram: ⁠https://www.instagram.com/jeremyleeminer/⁠

LinkedIn: ⁠https://www.linkedin.com/in/jeremyleeminer/⁠

Facebook: ⁠https://www.facebook.com/jeremy.miner.52⁠