Mark Ritson's Top Marketing Moments of 2025

As has become a tradition, marketing professor Mark Ritson is back to break down his top 10 marketing moments of the year. We talk fighter brands, the president, Amazon's grannies, deepfakes, mergers and more in this snappy episode. There's nothing more to say - strap in and enjoy the opinionated marketing professor dropping some clangers.

Timestamps

00:00 - Intro
00:32 - Mark Ritson’s top 10 stories of the year
01:55 - 10. A big year for mergers
04:35 - 9. The painkiller vs the president
09:42 - 8. Tesla’s Fighter Brand Failure
12:56 - Mark Ritson’s advice to Elon Musk
23:05 - 6. Amazon brings back the grannies (compounding)
30:10 - Marketing Buzzwords of 2025
30:20 - Buzzword 1: Hyperpersonalisation
30:54 - Buzzword 2: Onmichannel Marketing
31:44 - Buzzword 3: Growth Hacking
32:38 - 5: The great Cracker Barrel crisis of 2025
39:06 - 4. Starbucks and their positioning
42:10 - 3: New CEOs chasing growth vs gimmicks
43:44 - 2. Deepfake Martin Lewis and fraudulent advertising
48:33 - 1: Maxi-miniflation