Your Hiring Strategy Is Broken (Here's Why)

Your Hiring Strategy Is Broken (Here's Why)

Neil and Eric break down the real hiring mix between sourced candidates and job ads, why executive hiring should come from your network, and how overwhelmed recruiting teams change the playbook. They share practical LinkedIn recruiting tactics, the “open to work” signal they use when evaluating acquisitions, and why culture is a 60-day moving average. Plus, a sharp debate on services vs SaaS, why bad hires compound into the “Bozo explosion,” and a quick shout to MP Digital, Ubersuggest, and Answer The Public at npdigital.com. Key takeaways: -Sourcing wins for director-plus hires. -Job ads can uncover surprising talent fast. -Bad hires compound into massive output loss. Chapters: (00:00) Hiring sources vs job ads (01:54) Executive roles: hire by network (06:55) “Open to work” acquisition signal (08:50) Culture is a 60-day average (15:47) MP Digital and SEO tools (16:09) Services business vs SaaS (22:30) Organic social and YouTube audit (23:39) B players and Bozo explosion

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Meta Is Firing Anyone Who Doesn't Use AI

Meta Is Firing Anyone Who Doesn't Use AI

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Meta is reportedly pushing engineers to use AI for most of their code, and it may be one of the clearest signs yet that AI adoption is be...

7 Apr 21min

Nvidia’s Growth Just Reaccelerated, And That Should Scare You

Nvidia’s Growth Just Reaccelerated, And That Should Scare You

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

6 Apr 19min

I’m Dominating SEO. If You’re Struggling To Get Impressions, Watch This

I’m Dominating SEO. If You’re Struggling To Get Impressions, Watch This

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https:...

2 Apr 20min

Something Is Happening To Marketing Teams That's Never Happened Before

Something Is Happening To Marketing Teams That's Never Happened Before

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

1 Apr 23min

Everything You Knew About Paid Traffic Doesn't Work Anymore

Everything You Knew About Paid Traffic Doesn't Work Anymore

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

31 Mars 17min

Jensen Huang’s New Plan for Employees Is INSANE

Jensen Huang’s New Plan for Employees Is INSANE

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https:...

30 Mars 22min

How to Hack ChatGPT & Gemini Rankings (It’s Too Easy)

How to Hack ChatGPT & Gemini Rankings (It’s Too Easy)

In this episode, we break down how easy it currently is to “game” AI platforms like ChatGPT and Google Gemini—and why those loopholes won’t last. We discuss the risks of short-term hacks versus long-t...

26 Mars 17min

Open Claw is Starting To Taking Over

Open Claw is Starting To Taking Over

🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://level...

25 Mars 12min

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