#279 What I Learned Before I Sold to Warren Buffett
Founders29 Nov 2022

#279 What I Learned Before I Sold to Warren Buffett

What I learned from reading What I Learned Before I Sold to Warren Buffett: An Entrepreneur's Guide to Developing a Highly Successful Company by Barnett Helzberg Jr. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- [5:00] Then, right there on the sidewalk I told one of the most astute businessmen in America why he ought to consider buying our family's 79-year-old jewelry business. "I believe that our company matches your criteria for investment, I said. To which he replied, simply, "Send me the information. It will be confidential.” My conversation with Buffett lasted no more than half a minute. [8:00] My dream buyer for the family business all along was Warren Buffet. [11:00] "This can be the fastest deal in history," Buffett said. "But what about due diligence?" I asked, surprised at how fast the negotiations were moving. Most suitors demand to see every scrap of paper you've ever generated and to interview every top manager. That wasn't Buffett's way. "I can smell these things, Buffett said. "This one smells good.” [12:00] First A Dream by Jim Clayton. (Founders #91) [13:00] Buffett on his management technique: “Managers run their own shows. They don't have to report to central management. When we get somebody who is a .400 hitter we don't start telling them how to swing.” [14:00] I was always taught that many, many people were out there developing ideas I could use. I have found that to be true throughout my life. These thoughts and ideas have all been borrowed or stolen from many wise people. Think of the world as your garden of marvelous people and ideas with unlimited picking rights for you. [17:00] Cable Cowboy: John Malone and the Rise of the Modern Cable Business by Mark Robichaux. (Founders #268) [23:00] Despite missteps, entrepreneurs are a special breed who do not give up on the larger goals. [24:00] It's not hard to express the quality we're looking for in metaphors. The best is probably a running back. A good running back is not merely determined, but flexible as well. They want to get downfield, but they adapt their plans on the fly. — Relentlessly Resourceful by Paul Graham [25:00] Entrepreneurs are driven to succeed. They possess an almost naive belief that nothing can stand in their way, they are mentally deaf to those who belittle their chances, they love to compete, and they have the skills of broken field runners who take the bumps and bruises along the way, change course when necessary, and stay focused on the goal. If this is not you, don't try to fool yourself. It's not worth it. Thinking you can start your own business or wanting to be your own boss, just because you hate your job, when you really have no desire or stamina to go it on your own, is courting disaster. Where there is no real will, there is no way. Some people are more enamored by the concept than the reality. They would rather contemplate the beauty of the mountain from the base. The entrepreneur wants to climb the mountain first, briefly appreciate the gorgeous vistas from the summit, and then find the next mountain. If you possess this obsession of seeing your own creative notions succeed and are willing to pay the price, then you have no choice but to pursue the life of an entrepreneur. [29:00] He taught us to concern ourselves only with those things over which we have control. I thought he was unique in this until I realized this is one of the key common traits of highly successful people. Those folks are never victims; they take what comes and handle the situation. The rest is a waste of time. [30:00] Upgrade the herd annually: "You make more money closing bad stores than opening new ones.” His philosophy made sense. We decided we would rather spend time and effort on a $4.5 million store that could ultimately achieve annual sales of $6 million than on a lower-volume store with less potential. [32:00] Focus is your lever to success. Do not underestimate the incredible amount of mental discipline it takes to focus yourself and your teammates. Wonderful alternatives and seductive opportunities abound and temptations to go in multiple directions are unlimited. Commit yourself to be the best, define what that means, and focus on the head of that pin like no one in your industry. [32:00] Estee Lauder was a master at doing things don’t scale. — Estée Lauder: A Success Storyby Estée Lauder. (Founders #217) [33:00] To be successful, have your heart in your business, and your business in your heart. —Thomas Watson The Maverick and His Machine: Thomas Watson Sr. and The Making of IBM by Kevin Maney (Founders #87) [38:00] Only a fool tests the depth of the water with both feet. —African Proverb [40:00] Some of our partners created an inhospitable climate for customers. Some posted negative signs. At one store a manager hung a sign in red warning customers that they would be charged a steep fee if they bounced a check. It said, "The bank doesn't make copies and we don't cash checks." That really got me boiling. I jumped up on the counter and ripped it down as customers and coworkers looked on, amazed. That may sound extreme, but I needed to make the point in a memorable way. I didn't want signs like that staring our customers in the face. I told our coworkers that the occasional hit we took for a bounced check cost far less than what we lost-and couldn't quantify-by creating a subtly hostile atmosphere. — Copy This!: How I turned Dyslexia, ADHD, and 100 square feet into a company called Kinkos by Paul Orfalea. [42:00] Nearly any action or communication means far more when done urgently. Trust only movement. [42:00] One person with a belief is equal to a force of ninety-nine who have only interests. —John Stuart Mill [43:00] None of this works if you can’t trust your own judgement. [46:00] This reservoir of knowledge and human experience creates tremendous opportunities and advantages for you as an entrepreneur. You are heir to the discoveries of many entrepreneurs who skinned their shins trying something new. It is likely other entrepreneurs before you have experienced the same challenges and problems, and found ways to surmount them. [47:00] You have the experiences of thousands of experts and mentors at your fingertips. [47:00] The incredible, wonderful, and unavoidable truth is that seeking the help of others can put you light years ahead of other people who beat their heads against the wall trying to reinvent the wheel [48:00] I’ve never found anybody that didn’t want to help me if I asked them for help. I called up Bill Hewlett when I was 12 years old. He answered the phone himself. I told him I wanted to build a frequency counter. I asked if he had any spare parts I could have. He laughed. He gave me the parts. And he gave me a summer job at HP working on the assembly line putting together frequency counters. I have never found anyone who said no, or hung up the phone. I just ask. Most people never pick up the phone and call. And that is what separates the people who do things, versus the people who just dream about them. You have to act. —Steve Jobs [53:00] "Max kept repeating, 'As hire As. Bs hire Cs. So the first B you hire takes the whole company down." — The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley by Jimmy Soni. [54:00] “The greatest thing you can do for your competition—hiring poorly.” —Bill Gates [59:00] I wish that I had known sooner that if you miss a child's play or performance or sporting event, you will have forgotten a year later the work emergency that caused you to miss it. But the child won't have forgotten that you weren't there. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

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#411 Tortured Into Greatness: The Life of Andre Agassi

#411 Tortured Into Greatness: The Life of Andre Agassi

Andre Agassi's autobiography is a brutally honest story about a tennis legend who hated the game that made him famous. Agassi traces his journey from a harsh, obsessive childhood training regimen to superstardom, burnout, rebellion, and eventual redemption—revealing the psychological cost of greatness, the search for identity beyond winning, and how he ultimately found purpose on his own terms. This book was as good as everyone says it is. You should read it. Episode sponsors: ⁠ Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business save time and money.⁠⁠⁠ Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠ Make sure you go to VANTA.COM/FOUNDERS and you'll get $1000 off. Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it.

4 Feb 1h 1min

#410 Excellent Advice for Living

#410 Excellent Advice for Living

On his 68th birthday, Kevin Kelly began to write down for his young adult children some things he had learned about life that he wished he had known earlier. Kelly’s timeless advice covers an astonishing range, from right living to setting ambitious goals, optimizing generosity, and cultivating compassion. Excellent Advice for Living is the ideal companion for anyone seeking to navigate life with grace and creativity: Episode sponsors: Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠⁠https://ramp.com Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com Some of my favorite quotes from the episode: 1. Choose to believe that the entire universe is conspiring behind your back to make you a success. 2. Mastering the view through the eyes of others will unlock many doors. 3. If you can avoid seeking the approval of others your power is limitless. 4. The reward for good work is more work. 5. Don’t be the best. Be the only. 6. The urgent is a tyrant. The important should be your king. 7. Find smart people who will disagree with you. 8. The main thing is to keep the main thing the main thing. 9. The most counterintuitive truth of the universe is that the more you give to others the more you'll get. 10. Life gets better as you replace transactions with relationships. 11. Courtesy costs nothing. 12. Life lessons will be presented to you in the order they are needed. 13. Cultivate an allergy to average. 14. If you repeated what you did today 365 more times would you be where you want to be next year? 15. If you are alive that means you still have lessons to learn. 16. Master something.Through mastery of one thing you'll command a viewpoint to steadily find where your bliss is. 17. Trust is earned in drops and lost in buckets. 18. First, always ask for what you want. Works in relationships, business, life. 19. If nobody else does what you do you won't need a resume. 20. How to apologize: quickly, specifically, sincerely. 21. You choose to be lucky by believing that any setbacks are just temporary. 22. The best way to advise people is to find out what they really want to do and then advise them to do it. 23. It is certain that 99% of the stuff you are anxious about won't happen. 24. What is important is not what happened to you but what you did about what happened to you. 25. Your golden ticket is being able to see things from other people's point of view. 26. Pay attention to who you are around when you feel best. Be with them more often. 27. To get your message across follow this formula: simplify, simplify, simplify, then exaggerate. 28. You will thrive more when you promote what you love rather than bash what you hate. 29. To be interesting just tell your own story with uncommon honesty. 30. When you truly think for yourself your conclusions will not be predictable. 31. Don’t measure your life with someone else’s ruler. 32. For maximum results focus on your biggest opportunities, not your biggest problems. 33. Pay attention to what you pay attention to.

25 Jan 37min

The Singular Life of Rick Rubin

The Singular Life of Rick Rubin

There's no one like Rick Rubin. He's a legendary music producer known for his minimalist approach and relentless pursuit of greatness. This episode is what I learned from reading ⁠Rick Rubin: In The Studio⁠ by Jake Brown. Episode sponsors: ⁠ Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠ Go to Ramp.com to learn how they can help your business save time and money. Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell Vanta David from Founders sent you and you'll get $1000 off. Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠Collateral.com Some of my favorite quotes from the episode: Less is more but you have to do more to get less. Designing a product is keeping 5,000 things in your brain and fitting them all together in new and different ways. (Steve Jobs) Rubin's most valuable quality is his own confidence. If we're going to do this, let's aim for greatness. You have to believe what you're doing is the most important thing in the world. Everybody engaged in complicated work needs colleagues. Just the discipline of having to put your thoughts in order with somebody else is a very useful thing. (Charlie Munger) The key to it is doing what you believe in, as opposed to what you think is going to work. There were never any plans to make anything happen. I just did what I liked and believed in it, and luckily it all worked out. These things that we don't understand and cannot explain happen regularly. The amateur mind possesses a valuable lack of knowledge about rules when matched with passion and gumption gravity ceases to exist and new things take flight.  To be ignorant of what occurred before you were born is to remain always a child. (Cicero) I believe in you so much, I'm going to make you believe in you. I try to make records that have a timeless quality.

16 Jan 1h 20min

#409 The Creative Genius of Rick Rubin

#409 The Creative Genius of Rick Rubin

"I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin. This episode is what I learned from reading The Creative Act: A Way of Being by Rick Rubin. Episode sponsors: ⁠ Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp.com and learn how they can help your business control your costs and save time and money.⁠⁠⁠ Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. https://www.vanta.com/founders Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com Some of my favorite quotes: (00:00) Just one habit, at the top of any field, can be enough to give an edge over the competition. (1:00) It must have been frustrating for these elite athletes, who wanted to get on the court and show what they could do, to arrive at practice for the first time with this legendary coach only to hear him say, Today we will learn to tie our shoes. The point Wooden was making was that creating effective habits, down to the smallest detail, is what makes the difference between winning and losing games. Each habit might seem small, but added together, they have an exponential effect on performance. Just one habit, at the top of any field, can be enough to give an edge over the competition. (8:41) Faith allows you to trust the direction without needing to understand it. (10:16) If you make the choice of reading classic literature every day for a year, rather than reading the news, by the end of that time period you’ll have a more honed sensitivity for recognizing greatness from the books than from the media. This applies to every choice we make. The friends we choose, the conversations we have, even the thoughts we reflect on. All of these aspects affect our ability to distinguish good from very good, very good from great. They help us determine what’s worthy of our time and attention. Because there’s an endless amount of data available to us and we have a limited bandwidth to conserve, we might consider carefully curating the quality of what we allow in. (14:25) We’re affected by our surroundings, and finding the best environment to create a clear channel is personal and to be tested. (27:57) Rules direct us to average behaviors. If we’re aiming to create works that are exceptional, most rules don’t apply. Average is nothing to aspire to. The goal is not to fit in. Communicate your singular perspective. (28:30) It’s a healthy practice to approach our work with as few accepted rules, starting points, and limitations as possible. Often the standards in our chosen medium are so ubiquitous, we take them for granted. They are invisible and unquestioned. (29:00) The world isn’t waiting for more of the same. Often, the most innovative ideas come from those who master the rules to such a degree that they can see past them or from those who never learned them at all. (38:50) Fear of criticism. Attachment to a commercial result. Competing with past work. Time and resource constraints. The aspiration of wanting to change the world. And any story beyond “I want to make the best thing I can make, whatever it is” are all undermining forces in the quest for greatness. (42:32) To hone your craft is to honor creation. By practicing to improve, you are fulfilling your ultimate purpose on this planet.

8 Jan 43min

#408 How to Make a Few MORE Billion Dollars: Brad Jacobs

#408 How to Make a Few MORE Billion Dollars: Brad Jacobs

In 2024 Brad Jacobs wrote the book How to Make a Few Billion Dollars. In the book Brad explains how he built 8 separate billion dollar companies and other lessons from his 40+ year career as an elite entrepreneur. In the two years since Brad has made a few MORE billion dollars and so the sequel to his first book is: How to Make a Few MORE Billion Dollars. In this episode I share some of Brad's ideas on raising tons of money (Brad has raised over $50 billion), mastering his integration playbook, ideas for organizational integration, org chart design, and how Brad keeps his mind centered and in a positive place to handle the inevitable ups and downs of building great companies. Episode sponsors: ⁠ Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠⁠https://ramp.com Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. https://vanta.com/founders⁠⁠⁠ Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com

29 Dec 202543min

The Life of Jesus

The Life of Jesus

The Life of Jesus as told in the book Jesus: A Biography of a Believer by Paul Johnson. This episode was originally published on Christmas Eve 2023.

25 Dec 202534min

#407 Bruce Springsteen Repairs the Hole in Himself

#407 Bruce Springsteen Repairs the Hole in Himself

A viciously unhappy childhood causes Bruce Springsteen to retreat into work in an extreme way as he searches for success (and control). He channels his pain into focus and drive and gets everything he thought he wanted. He didn’t yet know he was lying to himself. He will find that out soon. He falls into a deep depression. One that almost leads to s*icide. With the help of his true friend Jon Landau he seeks professional help. This help helps immediately. The lie he was telling himself was that work was the most important thing in his life. What he really wanted, was what he was incapable of doing: forming a lasting and loving relationship with a woman. For that he realizes he can’t run. For that he realizes he has to stay. That thought terrifies him and is what caused him to seek help. He meets a truly singular woman and for the first time in his life he's able to have a healthy relationship with someone he loves. This realization comes almost 400 pages into Bruce’s incredible autobiography (one of the best I’ve ever read) and it is shocking. I originally thought I was making an episode about Bruce Springsteen’s extreme work ethic (one example: He wrote this book out by hand, multiple times, over 7 years. It’s almost 600 pages. He’s like this with everything btw.) But as I read, and reread this book over the last 6 months I realized that is not the most important part of the story. The work Bruce had to do to fix his mind is the heart and soul of the book. The work he did with Dr. Wayne Myers over 25 years is what allowed him to have a life. Not just a job. A life. As Bruce says after coming through the other side of this: “Work is work . . . but life . . . is life . . . and life trumps art . . . always.” This is a very unusual episode of Founders. I hope you enjoy it. If you want to skip to the part where he starts dealing with the struggles going on in his mind that starts 46 minutes in. Episode sponsors: ⁠ Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠⁠https://ramp.com⁠⁠⁠⁠ Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. ⁠⁠⁠https://www.vanta.com/founders⁠⁠ ⁠⁠⁠ Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com

14 Dec 20251h 12min

#406 Christian von Koenigsegg

#406 Christian von Koenigsegg

Christian von Koenigsegg is unapologetically in the pursuit of greatness. Koenigsegg builds some of the fastest and most expensive cars on Earth, has a cult-like following, and relentlessly seeks out challenges he can innovate on. After building his company for more than 30 years, his love and passion for his craft is still as strong as ever. This episode explores some of the most important ideas I found from studying his life and career. It's perfect for anyone that wants to live their dream. Episode sponsors: ⁠ Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. ⁠⁠⁠https://www.vanta.com/founders⁠⁠ ⁠⁠⁠ Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com Sources: Apex: The Story of the Hypercar Koenigsegg Documentary Ultimate Koenigsegg Factory Tour With Christian Von Koenigsegg BMW Podcast Episode 75 Chronicles of Koenigsegg: The World's Fastest Car Company How To Build A Koenigsegg - NEW Factory Tour How Koenigsegg Sets Hypercar World Records! | Beyond Victory #19 | Nico Rosberg Inside Sweden’s Innovation Factory Christian von Koenigsegg Talks About the Future and His Nerves Leading Up to the Speed Record Christian von Koenigsegg Interview: The Technical Power of Lateral Thinking Interview with Christian Von Koenigsegg Cars and Culture #25 - Koenigsegg Automotive AB CEO & Founder Christian von Koenigsegg Hypercar Boss Chat! Fixing Jaguar, Horsepower Wars & More Koenigsegg History

3 Dec 202545min

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